Expert Analysis: Retail Shopping and Millennials

Millennials Are Doing Their Shopping at Dollar Stores and Discount Racks

Stax Director Palash Misra recently shared insights with NBC News on why millennial shoppers are flocking to discount and off-price retailers and how these stores are capitalizing on millennials’ needs:

“Millennials are cost-conscious by nature,” said Misra. “Joining the labor force during and after the recession has heightened their frugality, and off-price retailers have been able to tap into that consumer need and outperform other retail categories.”
“Off-price retailers are able to deliver shopping experiences that provide more of a treasure hunt than a traditional shopping trip to a department store,” said Misra.

You can read the full article here.

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