Staying Alive: The Rebirth of Bricks and Mortar Retail

Applying behavioural science to advertising

Richard Shotton, Behavioural Psychologist and Author

Shotton touched upon the importance of marketers and retailers learning from behavioural science and human nature, in order to increase…

Embracing technology to make shopping fun again

Deb Bee, Group Marketing & Creative Director, Harvey Nichols

Drawing parallels between the 70s teenage shopper, and the typical millennials’ predominately online-only experience…

Creating a point of difference for the contrary customer

Denise Moore, Head of Brand Ventures, Unibail Rodamco Westfield

Fast-lane self-check-outs during the lunchtime rush, yet a leisurely peruse in a shopping on a…

What we want, when we want it

Sian Doyle, Executive Director, CBRE

Staying Alive- The rebirth of bricks and mortar retail

Shoppers have never had it so good, however, on the other side of the counter, things are much tougher.