Staying Alive- The rebirth of bricks and mortar retail
Shoppers have never had it so good, however, on the other side of the counter, things are much tougher.
With the huge growth of online shopping, bricks and mortar retail are having to change the way they do things, and fast, to attract people into their stores.
On June 28th, MKTG hosted Staying Alive- The Rebirth of Bricks and Mortar Retail, focussing on the future of retail and the brands that operate in this environment. Speakers from including the CBRE, Unibail Rodamco Westfield, Harvey Nichols and Richard Shotton, behavioural psychologist and author, delved into how retailers must innovate to combat declining sales, by revamping the physical space and the in-store experience to attract consumers into their stores, and increase sales, by delving deeper into what the consumers really want from the modern retail experience.
