Digital Product Manager and Product Owner
Is your Company in media, publishing or e-commerce? I’m a digital product manager contractor, working with media companies on projects of any size.
Introduction
My career has developed between technical and product managing roles, thus developing a business-based approach to delivering complex technical solutions. I have been the Product Manager and Product Owner for ambitious publishing projects: I have been consulting clients and designing products with attention to details, and I have informed and motivated stakeholders to make the necessary business and technology choices.
My economics degree and the financial studies started my career as a financial analyst, helping to build a solid foundation in business-driven environments and understanding metrics, while the sales path at Xerox Inc. gave me a powerful experience in negotiation and first-person problem solving. Transitioning from Xerox to software and product development for digital publishers furtherly improved my base skills and gave me the opportunity to experiment with the latest technologies that drive today’s successful digital products.
Offering
I’m a business product manager helping media, publishing and e-commerce companies to thrive in today’s fast-changing digital landscape. I pick up short and medium term projects leading an internal or external team of developers, designers, project managers and marketing people and I act as the product owner. Depending on the environment and the business case, I act as the product manager for specific product developments ranging from 3 months to 6 months. Most of the projects start from inception and business case design and run continuously through delivery.
Ranging from improving subscription based services, developing new mobile apps or adding channels like Instant Articles, AMP or Medium publications, I ensure that the business model is positively impacted by project outcomes, meeting budgets and ensuring that the stakeholders are kept informed and Company guidelines are preserved.
Expertise
I have owned and successfully delivered several digital publishing projects during my 6 years experience at thePrintLabs in London. With a time-sensitive and coherent approach to business cases, I have delivered 6+ mobile, HTML based, digital edition apps across the iOS and the Android platform. I have mastered WordPress development to build scalable web sites.
I have built a custom subscription management system currently delivering subscriptions and sales on metered-access premium platforms. I have extensive experience with WordPress and CMS/editorial system workflow technologies. Design, business and user cases have been part of all the projects so far, ranging from web site redesigns, purchase process optimisations and distribution channel implementation (Google AMP, Instant Articles, Apple News, Medium publications, etc.).
Together with my team of developers I have built PressRoom, a multi-channel publishing platform for WordPress. PressRoom is currently used to build and distribute HTML based digital editions to iOS Apps, Web Sites and Web Apps while managing purchases and conditional access.
Custom projects
A lean and business approach is at the base of every project in digital. The publishing and media industries require business-savvy informed choices and technology understanding, while experimenting with new platforms and vertical products. Delivering high-end solutions to mass-scale audiences while meeting the quality requirements and keeping the overhead as low as possible is also a key priority.
I provide relevant advice and stakeholder management on flexible terms for both short and medium term projects, acting as Product Manager or Product Owner.
Most of the projects start with a 4-hour business and technology consultation that will lead to a roadmap and a proposed agreement with clear deliverables. Most of the projects start from a flexible rate of £300 per day.
Get in touch today!
Fill out the 1-minute form and I’ll make sure to get back in 24 hours
Case histories
Latterly — Product Manager
I’m the product manager at Latterly, and we are currently launching memberships on Medium. My team and I have been designing the Web and the iOS experiences to enhance the narrative’s beauty and let readers subscribe easily with a one-page purchase process. Starting from the existing content and the editorial plan, we provided continuous support to develop effective technical solutions in terms of workflow and front-end presentation.
More info at http://theprintlabs.com/case-histories/latterly-magazine/
Il manifesto — Product Owner
The ongoing, two and a half year long, relationship with il manifesto as been among our most successful experiences, both in terms of achievements and of professional skill development. We have been learning from the issues that the newsroom faces every day and the insights generated from full access to metrics and business model decisions, thus benefiting the products and the quality of the platform.
More info at http://theprintlabs.com/case-histories/il-manifesto/
Il Fatto Quotidiano — Product Owner
My team and I have been working on the project specifications together with the marketing team and the product team of the printed edition, to bring to mobile Apps a WordPress generated HTML digital edition, and at the same time to publish a PDF replica with links to the HTML version articles.
More at http://theprintlabs.com/case-histories/il-fatto-quotidiano/
Hachette book publishing — Consultant
I have been consulting the Orion Publishing Group on mobile product development.
Personal skills
- Publishing product expert
- Publishing Technology consultant
- Agile team leader and product owner
- Stakeholder motivation, consulting and reporting
- Open and clear communicator from client C level managers to team members
Technical skills
Mobile publishing systems and technologies: Adobe DPS, pugpig, MagPlus
Web technologies: HTML5, CSS, JS, PHP, mySQL
System administration: Linux Ubuntu, centOS and redhat servers
Performance and scaling: Amazon AWS, Digital Ocean, Google Cloud Platform, Elastic DB, Server clustering and replication, elastic data provisioning
Caching and system monitoring: Memcached, NewRelic, Nginx caching and load balancing
App development: iOS and Android platforms, Xcode, Android Studio, provisioning and listing management
CMS: WordPress, Drupal. Plugin development, Theme design
Subscription management systems: Piano Media
Get in touch today!
Fill out the 1-minute form and I’ll make sure to get back in 24 hours
