Your Sales Capacity Planner
By Arpit Maheshwari
High-growth SaaS companies depend significantly on their sales teams to meet ambitious revenue targets. Despite having a product with a compelling value proposition and a high demand for sign-ups, the challenge arises as the sales team nears peak productivity. This bottleneck in sales capacity has the potential to cripple even the most promising ventures.
The Problem: Insufficient sales capacity can manifest in numerous ways: missed opportunities, frustrated customers, and ultimately, missed revenue targets. Building a high-performing GTM team requires careful planning and a data-driven approach.
Our Solution: Straight from the SaaS playbook, introducing ‘Your Sales Capacity Planner’, a model designed to help founders take control of their growth plans. This model is a roadmap to:
- Forecast and plan the number of SDRs and AEs required to achieve your revenue goals
- Build your GTM org after seeing early signs of a repeatable GTM motion kicking in
- Achieve predictable revenue by eliminating guesswork
Guided by your company’s Annual Recurring Revenue (ARR) growth, Net Dollar Retention (NDR), sales quotas, hiring lead time, and ramp-up times, this model helps you make data-driven choices to build your GTM org after seeing early signs of a repeatable GTM motion kicking in.
Who is this for: Founders and sales leaders striving to ramp up their GTM function and seeking to optimize their sales efficiency to maximize conversions and meet revenue targets.
Who this is not for: Teams employing Product Led Growth (PLG) motions and those with fewer than 5 sales team members.
Seamlessly ramp up your GTM team with Your Sales Capacity Planner, download the model here: stellarisvp.com/yoursalescapacityplanner
Feel free to share this valuable resource with your fellow SaaS founder friends!
