Facebook Ads for Interior Designers
Get started with Facebook ads for your interior design business.
Most homeowners think of interior design as a luxury. But in fact, it’s a growing industry that generates 10 billion in revenue each year. The boost in market size has licensed more budget-friendly interior design projects and an expansive growth in the commercial and residential design field.
With the job market expected to increase by 4%, interior designers are now facing more competition and a greater need to set their creativity and skills apart from other professionals. What’s the best way to do this? Digital advertising. Take advantage of paid ads on Facebook — which is currently the most powerful advertising platform available to small businesses.
If planning, designing, and managing interior spaces is your main business or blossoming side hustle, you don’t want to miss out on this information. In this guide, we’ll briefly detail the best strategies for using Facebook ads as an interior designer in today’s competitive market.
Let’s get started!
Before you can skip to the good part, you first need to establish a Facebook profile and business page. This is relatively easy if you’re familiar with creating a social media account. Similar to a personal Facebook page, a business page requires you to enter details about your brand, including a company name, location, image, and category. Altogether, this will be the first step in establishing your brand’s identity in the digital world.
A strong digital presence is crucial to your success in 2022. And Facebook ads allow interior designers to reach potential clients based on interests, behaviors, and demographics. You can use detailed targeting features to reach your ideal customers.
Facebook ads for Interior Designers 101
Whether you’re new to Facebook ads or looking to give it another shot, let’s review some of the technical aspects you’ll need to create your first ad campaign. Each time you create a new ad campaign, you’ll need to follow the same three-step process:
- Choose a campaign objective (brand awareness, lead generation, engagement, etc.)
- Create an ad set that targets your ideal audience/customer
- Develop the ad with creative copy and visuals
The creative portion of the ad should be an appealing image, set of images or video that will capture your ideal customer. For interior designers, we suggest you use images of your actual work! As a professional in the design field, you have the power to pick and choose which clients you work with. Think of the ad set process as the same.
Remember, Facebook ads enable you to attract your ideal customer based on age, gender, language, marital status, and more. It doesn’t get much better than that!
Location, location, location
One of the best ways to reach your intended audience on a Facebook ads is through Location Targeting. Some interior designers cater to clients in multiple cities or states while others like to work in a specific area code. With location targeting, your brand will reach your target audience just as you envision. For example: If you are looking to target only a specific zip code or city, that’s 100% possible via Facebook ads. This will help you narrow down your ad audience as well.
What are your ideal customer’s interests?
Most interior designers have a customer profile jotted down somewhere that includes things like hobbies, interests, etc. If you know what your audience’s interests and hobbies are, you can also target these specific interest groups to try and reach your ideal customer through Facebook ads. This is one of the most accurate ways to run Facebook ads and reach your ideal customer!
Let your designs take center stage
As an interior designer, one of your main objectives is to create aesthetically pleasing spaces that homeowners love. Between clutter-free shelving and dreamy minimalist designs, each project represents you and your brand.
While some industries like HVAC and Real Estate capture viewers online through specific sales tactics, interior designers must tailor their content to visually-driven ad campaigns. By utilizing Facebook ads, you immediately get your designs in front of the right eyes. You only have a few seconds to make a first impression and capture a new customer. Another thing that’s great about Facebook ads is that you can easily measure and adjust as needed throughout the duration of the campaign.
As an interior designer, Facebook ads can be used to:
- Showcase recent projects
- Increase brand exposure
- Generate new leads or free consultations through lead forms
- Promote company achievements, blog posts, etc.
To accomplish this, you’ll want to focus your Facebook ads on:
- Quality photos of recent projects and engaging copy
- Lead generation ads targeting people such as new homeowners or flippers
- Free consultations that drive people to your website or to book a call
- Retargeting people who visited your website or clicked on your portfolio page
Retargeting is key! By retargeting your website visitors, you’ll have a much better chance of converting new customers. This includes anyone who has spent time on your website, engaged with an ad, clicked a call-to-action button, or saved a page or design post. Most times, these users are homeowners, restaurant owners, or companies that are in need of professional design assistance. Let us know if you’d be interested in a blog post that covers all things involving retargeting in the comments below!
Let us know what else you’d like to learn!
We hope this motivates more interior designers to advertise via Facebook in 2022! If you need a little extra help, don’t hesitate to contact us at Lightning AI. We’ve successfully helped several interior design firms over the years 2x their revenue with Facebook ads.
With our artificial intelligence platform, we help interior designers reach their ideal audiences on Facebook. Our AI identifies new interest groups based on your most successful advertisements. With guaranteed, real-time results, we test and analyze your data within minutes to connect your brand with potential clients. Leverage your success and take your portfolio to the next level with Facebook ads this year.
To learn more techniques on running successful Facebook ads, check out a few of our other informative posts:
