How Steppen acquired 100K app downloads in 4 months with no marketing experience

Building In Public 5: Getting into Startmate

Last week we heard the exciting news that we were selected into the Summer 22 Startmate cohort! Startmate is the best and most renowned Australian start-up accelerator. This was our second time applying — we did not make the Winter 21 cohort. I will…

Building in Public 10: Running a Beta Program

The first week of May marked the start of our 8 week beta program for our…

December 2021 Investor Update (2021 Wrap Up)

This is the investor update we send to summarise our journey for 2021. We hope you enjoy! Any questions, comments feedback please reach out!

Hello Friends of Steppen!

We are extremely pumped to announce the next phase of Steppen’s evolution as a platform and company. Steppen will now be putting our creators first with our mission to bring the…

Building in Public 6: Steppen’s Ambition

Helllooo Friends,

Welcome to 2022, it’s going to be elite 🚀 I am back with a building in public post. This month’s post is all about Steppen’s ambition. Namely detailing TLDR:

• Why Steppen, the reason we…

Turning Paid Marketing Off after 300,000 App Downloads in 10 months

In March 2022 Steppen hit 300,000 downloads just 10 months after we had launched. Our biggest user base was in the USA (where you want your users) and publicly we were known for our crazy growth… and this was the…

The connection between mental health and fitness

Technology That Makes Building A Community Easier

How To Create Viral Fitness Content

Are you a fitness creator looking to propel your online presence?