Sportswear brand MPG selected yours truly to represent bicycle folks in a recent campaign.

Steve Isaacs
Mar 27, 2014 · 1 min read
“Clench your jaw!”

This was super random — out of the blue I got a call from Canadian brand MPG (Mondetta Performance Gear) asking if I’d model their sportswear in an upcoming Spring/Summer campaign. The MPG Messengers are “real people” who are both active and are doing something unique — in my case, I was representing bike commuters. Since I was doing a web series about riding bikes, and had recently sold my car to go car-free in Los Angeles, it seemed a natural fit.

We did the photo/video shoot in Seattle, and I learned some quality modeling tips like “clench your jaw” (to add the right element of Blue Steel) and “inhale” (to distract from the effects of my love for donuts). Thanks to MPG Brand Manager Tony Lavilla, and to photographer Marc Von Borstel for the experience.

MPG Messengers: Steve Isaacs

My Messenger Page on the MPG Sport site

Steve Isaacs: The Works

Portfolio and Posts by Creative Director Steve Isaacs.

Steve Isaacs

Written by

Freelance Creative Director and Illustrator. Cinephile: A Card Game coming this August on Clarkson Potter Publishers. steveisaacs.com

Steve Isaacs: The Works

Portfolio and Posts by Creative Director Steve Isaacs.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade