Why are propositions important?

An effective proposition doesn’t just tell the ideal customer why they should buy from you and not from the competition… but it helps impart your purpose to the customers, to help improve customer understanding and engagement: A powerful proposition can help your customers truly understand the value of your company’s products and services.

There are 5 key stages of building a successful proposition — see the video below;

So, with the 5 stages of propositional design, you should be able to answer the question

If you would like to discuss any of this in more detail drop me a message in the chat or use the contact form on the front page of my site https://www.propositionmarketer.com/