Attract, Convert, Close, and Delight Your Prospects With Inbound Marketing

Steven’s & Tate’s Internet Director Nicole Wagner has been selected to speak at the AHCA/NCAL Convention. The American Health Care Association (AHCA) is the nation’s largest association of long-term and post-acute care providers. AHCA/NCAL is being held from October 15–18, 2017 at the Mandalay Bay Hotel in Las Vegas, NV.

At the show, Nicole will be speaking on how to attract, convert, close and delight prospects using inbound marketing. The presentation will be taking place on Tuesday, October 17th. According to the agency, seniors today are more empowered. The web provides them with instant access to detailed specs, pricing options, and reviews about goods and services. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the online experience. The session that Nicole is presenting reflects this thinking.

Wagner’s educational session will presented at 10 A.M. There, Nicole will explain how to draw visitors to your website to convert them into qualified sales leads, discuss how to use social media to strengthen your brand and create a brand awareness to attract new business as well as describe how to nurture prospects through engaging conversations up to the decision making point.

Nicole will explain how through inbound marketing you can:

  • Enable customers to engage with your brand at their point of need, 24/7
  • Shape a brand preference and influence future purchases
  • Generate social media shares and inbound links
  • Help fuel search engine optimization efforts
  • Increase brand awareness
  • Educate prospects and use content to guide them through their decision-making process
  • Generate qualified leads for less money, compared with traditional advertising

AHCA is a non-profit federation of affiliate state health organizations, together representing more than 13,500 non-profit and for-profit nursing facility, assisted living, developmentally-disabled and sub acute care providers that care for approximately one million elderly and disabled individuals each day. AHCA advocates for quality care and services for frail, elderly, and disabled Americans.

Nicole Wagner, Internet Marketing Director at Stevens & Tate Marketing (, leads an enthusiastic team in strategic planning, web development, social media and search engine marketing as well as Internet and mobile marketing. She can be reached directly by calling (630) 627–5200 or via email at

Stevens & Tate Marketing is a full service advertising agency specializing in meeting the ever-changing demands of today’s consumer. As experts in all areas of Internet Marketing, we know how to navigate through evolving trends and technologies in the online space today — and have decades of experience delivering results for businesses nationwide. Through our unique combination of strategic thinking, creative execution and targeted communications, we Make Things Happen.™

Learn more about Stevens & Tate’s speaking experience.

Originally published at Stevens & Tate Marketing.