Marken im digitalen Zeitalter

Still Day One Podcast (Episode 4)

Matthias Schrader
May 19, 2017 · 1 min read

In dieser Episode unseres Podcasts diskutieren Matthias Schrader und Martin Recke über eine der theoretischen Grundlagen von digitalen Produkten: die Service-dominante Logik (S-DL). Dabei beleuchten sie auch zwei der wesentlichen Konzepte dieser Theorie — “Value-in-Use” und “Co-Creation”. Diese Konzepte stehen in einem Spannungsverhältnis zum klassischen Verständnis über die Bedeutung und die Entwicklung von Marken. Was heisst das für die Praxis?

Ich freue mich über Euer Feedback hier oder bei Amazon ;-)

Mehr zum Thema in unserem neuen Buch Transformationale Produkte.

Still Day One

Digital Transformation keeps transforming.

Still Day One

Digital Transformation keeps transforming. We host ideas, plans, tools, point of views and all things of interest on the age that feels familiar, but has just begun today.

Matthias Schrader

Written by

Co-founder & CEO of SinnerSchrader, now Part of Accenture Interactive. Founder & Host of NEXTConf. Live & work in Hamburg.

Still Day One

Digital Transformation keeps transforming. We host ideas, plans, tools, point of views and all things of interest on the age that feels familiar, but has just begun today.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store