Marken im digitalen Zeitalter

Still Day One Podcast (Episode 4)

Matthias Schrader
May 19, 2017 · 1 min read

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In dieser Episode unseres Podcasts diskutieren Matthias Schrader und Martin Recke über eine der theoretischen Grundlagen von digitalen Produkten: die Service-dominante Logik (S-DL). Dabei beleuchten sie auch zwei der wesentlichen Konzepte dieser Theorie — “Value-in-Use” und “Co-Creation”. Diese Konzepte stehen in einem Spannungsverhältnis zum klassischen Verständnis über die Bedeutung und die Entwicklung von Marken. Was heisst das für die Praxis?

Ich freue mich über Euer Feedback hier oder bei Amazon ;-)

Mehr zum Thema in unserem neuen Buch Transformationale Produkte.

Still Day One

Digital Transformation keeps transforming.

Matthias Schrader

Written by

Co-founder & CEO of SinnerSchrader, now Part of Accenture Interactive. Founder & Host of NEXTConf. Live & work in Hamburg.

Still Day One

Digital Transformation keeps transforming. We host ideas, plans, tools, point of views and all things of interest on the age that feels familiar, but has just begun today.

Matthias Schrader

Written by

Co-founder & CEO of SinnerSchrader, now Part of Accenture Interactive. Founder & Host of NEXTConf. Live & work in Hamburg.

Still Day One

Digital Transformation keeps transforming. We host ideas, plans, tools, point of views and all things of interest on the age that feels familiar, but has just begun today.

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