Martin GassnerVirtual ShowroomingAfter 20+ years of stagnation in how we present products online, things are finally changing.Aug 11, 2022Aug 11, 2022
Matthias "Mattes" SchraderAccenture Song — Why we skip our iconic agency brandsI’ve been repeatedly asked two questions over the last week. Why Accenture Song, and why are we doing this at all? The first question is…May 2, 2022May 2, 2022
Martin GassnerMetaversum 2022. Today’s reality of virtual reality.Virtual worlds have been with us for a long time in the form of computer games or communities like Second Life. So has been hardware that…Apr 5, 20221Apr 5, 20221
Martin GassnerAn Intro to “Immersive Commerce”Digital Change has not changed much.Jan 20, 2022Jan 20, 2022
Martin GassnerThe Experience Enabler ScorecardWhy your program may just not be up to creating products with outstanding user experience. 🤔Jan 18, 2022Jan 18, 2022
Matthias "Mattes" SchraderCulture, Context, and Commerce — the Trinity for Brand Growth revisited through the Lens of Web3.0The past year was extraordinary in many ways. Personally, I have learned some new things, reframed already learned, and tried to unlearn…Jan 3, 2022Jan 3, 2022
SwipeFrom Design Sprint to MVP: Lessons we learned from evolving the “Heartbeat” project.The story of how a cross-functional team at Swipe turned the “Heartbeat” product idea into MVP reality.Dec 22, 2021Dec 22, 2021
Lorenz ViereckePrototype Reality / Reality PrototypeWhy Experience Design is once and foremost storytellingNov 16, 2021Nov 16, 2021
Sebastian SchmidtAus 0 mach 1Warum es sich lohnt, digitale Projekte weiterzuentwickeln statt aufzugebenOct 1, 2021Oct 1, 2021
Hanna RosinskiHow People find their Perfect CarUnderstanding the complete buying journey of (potential) Audi customersSep 17, 2021Sep 17, 2021
