The founders of EARIOS, Amanda Lund, Maria Blasucci and Priyanka Mattoo, sit down to reflect on this year’s Women’s History Month. They discuss the shows they have coming up, the joys and struggles of being a woman in podcasting, and how they find inspiration in their all-women team, and each other.
How is EARIOS celebrating Women’s History Month?
At Earios, we celebrate women all year long and this month we have some special programming that we’re excited about. The Alarmist podcast, hosted by Rebecca Delgado Smith, which analyzes history’s greatest disasters and decides who is to blame, is focusing on women-centric events for all of March. So far we’ve done the Britney Spears Conservatorship, the Anita Hill Hearings and coming up is who is to blame for Carrie (yes, the classic horror film). It’s been extremely cathartic exploring these ‘historical’ figures that have been widely misunderstood.
As an all-women team, what inspiration do you draw from each other?
It’s so wonderful working with an all-woman team! It’s a very supportive environment, which has been crucial this last year as we’re all dealing with the ups and downs of the pandemic. We can trust that one of the three of us can pick up the slack when life stuff gets in the way of our one and only passion: producing woman-hosted podcasts.
Outside of your team, do you have any mentors or role models you turn to?
We are so inspired by the other woman-run podcast operations happening right now. Lemonada Media is incredible and they’re doing some super engaging content and we also look up to Jane Marie (The Dream) because she’s a powerhouse. We are also inspired by Martina Castro of Adonde Media and Renay Rich of Broccoli Content who founded the Equality in Audio Pact. There’s definitely a community of women working in this space who go out of their way to support each other. At least, they don’t seem to mind when we email with a lot of questions and cross-promo ideas.
Although the number of female podcast hosts and listeners is increasing, there is still a discrepancy between men and women. How do we continue to get more women engaged and behind the mic?
We’re definitely heading in the right direction. As in any industry, having more women in the positions of power is the most effective way to open the door for getting women behind the mic.
As a genre and industry, comedy specifically is still heavily dominated by men. What barriers have you faced and how do your comedic podcasts help break down those barriers?
It’s always a struggle to prove that a woman’s sense of humor or voice isn’t just there to talk about women’s issues. We’ve certainly experienced being pigeon-holed working in comedy in TV and Film and to an extent, this also happens with podcasts. At Earios, we say that our shows are made by women, for everyone. There’s no reason to limit the appeal of a podcast just because it’s hosted by a woman. We have a history show, a true crime show, Margaret Cho is doing an entire season all about the rise in Asian hate crimes that’s about to debut. By giving smart, passionate women with interesting POVs opportunities and then supporting the crap out of their shows with our ad sales partners, Acast, we hope we’re breaking down some barriers. Maybe one or two at least!
By Women’s History Month in 2022, what progress do you hope to have seen for women?
We jokingly say that our mission at Earios isn’t complete until every woman in America has a podcast. If the industry stays on this trajectory, it’s possible our vision comes true in the next decade. And by 2030…we go global, baby.