Tokenizing Fan Wear
This week we are presenting you a sponsored interview with Andreas Schmidt, CEO of Megafanstore Marketing Ltd. — a company that sells and trades in fan and sports articles. Megafanstore has a small team with experience in marketing, social media and e-commerce. Mega has cooperations with established partners to increase the business and will start an IEO at Latoken exchange and currently offers a pre-STO as a private placement in Germany.
Enjoy the Interview
What is Mega doing now and which projects should the proceeds be used to finance?
The core business is trading in merchandising and fan articles. This is done via the B2C store or even B2B. The corresponding infrastructure has been developed and built here over the past 2 years, and the first sales are already being generated here. With additional capital we can expand the offer and start with advertising. However, our cooperation with Great Branding is essential, combined with the marketing of UEFA merchandising products. The focus here is particularly on the Chinese market. Megafanstore has found a partner in China that will open soccer fan stores in May. There, officially licensed products from the UEFA European Cup competitions are offered by top European clubs, and this project is supported by UEFA through marketing measures, e.g. by presenting the trophies from the European and Champions League and through social media activities. As part of this package, a kind of franchise system for fan stores has been designed under the umbrella of UEFA in recent months. There is already a possible partner to implement this for the German market, other countries will follow. Megafanstore receives a share from the corresponding sales. On the positive side, it should be emphasized that all of this is possible completely without any capital investment from Megafanstore.
What does Mega do with the 3D figures and the avatars?
Megafanstore has a cooperation with 3D Your Body regarding the marketing of 3D figures, or more precisely, about the supply of customers. 3DYourBody is a leading provider of 3D technology for scanners and has been successfully offering this service at 8 locations for years. We have now simply expanded their range of products and focus specifically on football fans. We market the offer under the 3DMinifan label and receive compensation for each customer.
In addition, an edition with top European professionals is planned, here you can get into mass business. This would then take place in cooperation with Great Branding, UEFA and individual clubs. There is certainly sales potential in the 6-digit range for 3D figures of the top stars.
What is the plan with the 3D world and the fan game app?
Together with FDS Soft we are developing a game for soccer fans that will be expanded into a whole virtual 3D world. The color design of the game depends on the player’s favorite club, which he chooses at the beginning of the game. The peculiarity here is that the fan can be scanned as a person in the scanner and can act in the game with his own avatar, ie his “digital self”. In addition, we will start marketing in cooperation with individual associations. The game will have several levels, the principle of the game is to collect as many points as possible in the respective sections. However, you can extend the individual sections, if you go for a beer in the fan pub with a good score as a bonus, then the playing time is extended.
How does Megafanstore earn from this game?
If the user then drinks another virtual beer, or eats another bratwurst in the second scene in front of the stadium. This then costs e.g. 50 cents. The game market for mobile games has grown extremely and over 2.5 billion people play mobile game apps. The industry now has over $ 60 billion in sales.
In cooperation with the clubs, we will also create a specific incentive system so that the fans are also willing to book as many chargeable actions as possible in the game. This can e.g. by distributing VIP tickets or exchanging credits for merchandising items. We offer defacto a profit sharing model with the club, which in particular can improve its fan activation and at the same time significantly increase its income in the area of merchandising and hospitality. The potential for this model is huge, the game FIFA 20 alone, which costs up to 100 euros, is played by over 100 million football fans worldwide. For a free soccer fan app, which is also marketed by the respective clubs, the potential may be many times higher.
Thank you for the Interview!
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