Video marketing is powering ahead thanks to the availability of high definition stock footage video or royalty free stock footage (HD stock footage video). However it is more than just the instant availability of stock footage in HD that has fuelled the growth in video marketing but also the quality and selection of footage that is ready to download royalty free. More and more stock footage libraries specialize in high definition footage plus other stock video collections like video backgrounds and royalty free motion graphics.

Using stock footage video with a royalty free licence has become a mainstream tool used by marketing, film producers and video production for TV commercials along with advertisements. Also, many companies are using stock footage video where it brings a topic to life and visually illustrate a message. There are stock footage video options available for almost any situation where video can get across or condense a message far quicker and better than text or an image.

Implementing video marketing is all about speed of production and lowering marketing costs, so stock footage video plays a vital role in marketing communication. The ease in which to select and download stock footage video clips that are usable has become important when completing any video project. Due to advances in television and video technology, HD stock footage video has become affordable with the price of a royalty free stock video clip to be had for less than $5. Footage companies like iStock, Pond 5 and Anistock, in line with most video stock footage companies now offer stock footage video in High Definition as standard.

Creating visual marketing tactics such as video marketing is central to any business or marketing campaign where maximum exposure is key no matter what the line of business, the use of HD stock footage to make a marketing video or promotion serves to speed up and reduce costs of getting the final video produced and ready to market. Video marketing is a superior method to target new customers and are more likely to be shared around the web. A big leap forward is that the process of producing a video has become easier and cheaper with video editing software now offered free. Indeed most people with basic video editing skills can produce a video for a brand, service or product without having to shoot specific video scenes. This is where HD stock footage video kicks in, to speed up and reduce the expensive of producing a quality video on a tight budget so any business can use video marketing to target a new set of potential buyers or re-engage exiting customers.