The Business Of Stock Footage
The business case for using stock footage for video marketing or in a commercial video production
The business case for using stock footage for video marketing or in a commercial video production is that more often than not it just does not make sense to shoot some original video. Video editors rely on royalty free stock video when to meet budgets, reduce the time, or production resources are tight so they need alternatives. Downloading royalty free stock video is now relatively cheap with high definition footage available on sites like Dissolve and Anistock for $5.
Professional videographers have seen the production and licence of stock footage as a business opportunity and now the video buyer is spoilt for choice with high quality footage available online at stock footage libraries. Video producers understand that the value proposition of stock footage is that there is a good chance they will find the footage clip they are looking for without spending thousands of dollars on camera crews, models and location costs.
A good tip when licensing stock footage video is a video buyer can avail of better pricing by buying a video bundle (Anistock) or credits (iStockvideo) ahead of time. When purchasing stock footage using these methods a full high definition stock footage video can be downloaded for as little as $1. One more thing, make sure to visit stock footage websites to get a free weekly or monthly video.
Downloading stock video footage gives the video editor or producer lots of options for the video production and royalty free video is a fast yet quality alternative to shooting footage from scratch. As a video professional it can be overwhelming with all of the choices of stock footage libraries to start your search for that perfect clip, to find THE BEST priced stock footage (and we are talking $1 HD video downloads in multiple formats)start the search at Anistock or maybe Dissolve if you can afford higher prices. All stock footage libraries understand that quality is of the uppermost importance to a video buyer if they are to succeed in business. Last tip in the business of stock footage acquisition is fun looking through all the videos as inspiration is only a click away!!
