What do ‘wordy’ car plates say?
“Hello… look at me” perhaps?
Personalized plates, Cherished plates, Vanity plates… sought and bought to say something about the owner of a vehicle, be it fame, fortune or both. This American Audi owner obviously wanted to give a big hello to everyone on the road with a ‘howdy’ spelled HAUDI.
Quoting from this morning’s Morning Brew (12 April)
“For the ultrarich, a fully customized Bugatti just isn’t enough. Sometimes, you need to spend the most money on one of the smallest pieces of the car: the license plate. A vanity plate with the letter-number combo “P7” sold for $15 million at a charity auction in Dubai last weekend, making it the most expensive license plate in the world.”
Apparently the purchase wasn’t a fluke: Vanity license plates are hot commodities worldwide, especially in areas with a lot of wealth to flaunt. I think their value is rising because of the scarcity of unique alpha-numeric combinations possible because the greater number of vehicles on the road today have transformed most registration plate formats.
