3 reasons why startups should move their blog to Medium ?

Medium came out few years back & I’ve been one of the early users to hop on the platform. From the day I first used it, I just loved it.

Since that day, I’ve been wanting to shift our blog on Medium. But there was a problem, medium wasn’t yet allowing bloggers to have a custom-domain. So, we checked their product plan, read all of their articles and there was no plan of adding custom domains in sight. Unwillingly, we continued using Wordpress for hosting our blog, but I’ve always kept an eye on medium to know what they’re upto.

So, last week, they announced that publications can now have custom domains and the next thing we did was shift the whole blog to Medium. Here are the 3 key reasons of why it made sense:

1. Design — Undoubtedly, it’s the most well designed blogging platform on the planet. No one else comes even close. Being a design-focussed engineer myself, I always love the products which are crafted with love and care.
   I personally like that Medium lets you customise the blog wireframe (and not the visual design), keeping the design consistency on the platform. As a user, it’s a great reading experience and as a blogger you don’t need to spend any time choosing template, customising it based on your needs and then spending time/effort to maintain it.
2. Network effects — Medium isn’t a blog hosting platform, it’s a community of bloggers and readers. and that means as a blogger, all you have to do is write great content and not worry much about the audience. There are millions of users on Medium, waiting to latch onto the great content.
3. Communication — Medium lets you converse with the people. Readers can comments on any post, and you can respond to them (and their followers are notified of the activity). So, Medium offers a possibility to grow the audience just by being little responsive.

Bonus reason — The major nuisance WP bloggers face is unverified users and spam comments. However, given everyone on Medium has a face, there haven’t been any spam comments that I’ve seen, which is pretty great.

So, how to make the transition of blog to Medium ?

Currently, the only way to get that done is to write an e-mail to yourfriends@medium.com and they’d help you with the DNS mapping. It’s a super quick process, it just took me 10 mins to get it done for my blog.

You can reach out to me on twitter: @smilesikand