Gambling Addiction {Curation}


This picture portrays a negative impact of gambling that we want to increase awareness of, the impact of gambling on relationships. From far, this picture looks like a normal 7 of diamonds card. Upon closer inspection however, one will realise that each diamond is actually depicting a conflict.

Pathos is at use here, showing viewers how gambling addictions can cause a break down in relationships and attempting to use that to tug at peoples’ heartstrings. The isolated man (below the 7) shows the very real possibility of becoming alone because of gambling.

The Gestalt theory is also at work here, mainly proximity, whereby we see each conflict (in the diamond) as separate from each other and the isolated man as different as well. By looking at the different parts of the image and the question at the bottom, “ Is your life on the cards?” , we derive that gambling addictions are unhealthy to relationships (Constructivism).

What I like about this picture is that it is not a blatant request for people to stop gambling, but a more subtle approach and allows viewers to come to their own conclusion. This is something that my group can consider transferring to our own project.


This anti-gambling advertisement portrays the queen (in cards) as a very evil person, to persuade viewers not to gamble as it is not good for you. I think this approach to anti-gambling is similar to the one above, in that it is a subtle approach to persuade people to stop gambling. The difference however, is that this one focuses more on gambling being bad to individulas and not so much on the negative effects that it has on loved ones.

This card is a metonymy for gambling and one can draw the conclusion that gambling is ‘evil’ based on the image of the evil queen.Further, this advertisement uses the Cognitive Theory (Expectation) as one will expect the queen to look like how it usually does in cards and when it does not, the contrast is likely to have a greater impact on viewers.

From a Technical perspective, the image is edited to look like it is an old card with browning and bent edges. Perhaps this edit is to show that gambling becomes evil and bad for you only if you gamble too often and for too long.

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.