WHAT IS A FASHION LOOKBOOK?
A look book is a fashion catalogue of well-styled images. It is a creative way of story telling that helps convey the essence of a brand.
Why should brands get a look book made?
- A good look book shows the products in action and serves as an excellent marketing tool.
- A look book expresses the lifestyle of a brand to the buyer aided by props.
- A look book is more impactful as it engages the audience in a story.
- A look book is one of the best ways to get your new collection the focus it deserves. It is also one of the easiest ways to reach your target market by devising a theme which gauges their attention.
- Tears from your look book are also a great feed for your social media posts.
What’s in it for consumers?
- A look book serves as a fashion/ style guide to customers by providing a completely assembled look from head to toe.
- It serves the dual purpose of information and inspiration.
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