How to Use Marketing Research Surveys.
When choosing marketing survey questionnaires, what’s the right path for your business or organization? Before you launch a new product, a new retail outlet, change your website, or introduce new pricing, use a marketing survey to check in with your target audience.
Online marketing surveys and templates on JAMA make it easier to know your customers, gather powerful business insights and make informed choices for your business.
Trying out our marketing survey templates
JAMA makes it easy to get started on different kinds of market research and other surveys using a simplified and easy to use template. You can build your own surveys by writing your own. Here are a few templates you can use in your marketing programs:
- Market Research — Explore your customers’ opinions of your new product or service, their preference for yours over the competition’s, and their willingness to recommend in 20 questions or less.
2. New Product Research — This survey lets you find out what your customers think about your new product — what they like, what they don’t, and if they prefer it to the competition’s, in 10 or more quick questions.
3. New Service Research — Get your target customers’ opinions of the new service you’re introducing with a simple 10-question survey.
4. Customer Service — Ask your customers about their experience with your service with a 9-question survey.
5. The Net Promoter Score— Discover customer sentiment and willingness to recommend your business with a single question: “On a scale of zero to ten, how likely are you to refer a friend or colleague?”
6. Travel and Hospitality Feedback— Survey guests and clients about their travel and vacation experiences, so you can turn first time customers into repeat business.
7. Healthcare Products and Skincare Products — Find out about customers’ hair care and skincare product buying behaviors and preferences using between 9-question to 12-question surveys. Or you can customize questions for your product category.
8. Home Buyer Feedback and Real Estate Agent Evaluation— These short 4–6-question surveys, allow you find out what tools your clients are using to research the real estate market and choose a realtor in the search for their new home.
9. Website Feedback— Use this 8-question survey to discover how you can optimize your online experience for customers.
10. App Feedback— Use this survey to find out if it makes sense to create a mobile app for your product or service, as part of your go-to-market research.
In summary, marketing surveys are usually a great way to ask for feedback on new products, services, and features. Survey customers as you launch new offerings — and correct course quickly if you’re off target. Assess the impact of a new offer, preview your latest ad campaign, or beta-test your mobile app, and translate those insights into profitable business strategies.
Professional research methodologists write all of our online marketing and market research survey questions. You can use them as is, or customize our online questionnaires to fit your needs. And you can feel confident that your data and insights are safe, because we take survey security very seriously.
For half the costs of traditional market research, you can use JAMA to reach targeted, profiled audiences and acquire relevant data in real-time for your business plans, research proposals or academic research.
Ready to start your own survey?
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