The Big Trends in the Business Intelligence Market.
The biggest trend in business intelligence over the last few years has been the rise and involvement of the business users. Business people want to get data, play with data, and get meaningful insights.
There’s a tremendous desire for self-service (self-serve solution). As dependence on IT has reduced, business people are doing things themselves in a more personalized, agile way.
The second big trend is that business intelligence is becoming less about looking backward and more about predicting and optimizing the future. Business people want to be able to go beyond traditional analytics to a broader ‘big data’ foundation for insights — but they still want something that is easy enough to use without having to spend half their lives getting three PhDs.
It’s a more real-time world. A world where People need more precise, objective data for intelligent decision making. People want to personalize the insight acquisition process and control the processes of data collection.
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