Business

This Is Why A Tire Company Started Rating Restaurants!

And their star-rated restaurants are highly revered in the world today.

Mehek Kapoor
Stories From Heart
Published in
6 min readMay 3, 2024

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Photo by Humphrey Muleba on Unsplash
Photo by Humphrey Muleba on Unsplash

Let’s dive into a little history about Michelin first…

Michelin is a French company that started manufacturing car tires in the late 1800s. Back then, cars had just started and were not commonly available to everyone. Horse-carts were still popular and cheaper compared to cars.

In those times, Michelin tires were not as durable or long-lasting as today's tires. While today, you might not need a tire change even after riding your car for thousands of kilometers, however, it was not so always.

When cars just started, tires would wear down quicker due to bad quality of roads, and inferior quality of tires. It took companies a long time, and rigorous testing to reach where we are today.

Vintage cars had white tires. Credits: India News
Vintage cars had white tires. Credits: India News

If you look at some of the vintage models of cars, manufactured between the late 1800s to mid-1990s, you will find a lot of cars that had white tires, which not only needed a lot of maintenance but also needed to…

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