Once Upon a Time in London and the South East of England…

In a world dominated by the relentless march of capitalism, there emerged an agent of change, a compassionate strategist who saw the power of storytelling as a beacon of hope. Her name was Frances, and she held a vision of helping purposeful founders and leaders to transform their businesses into forces for good.

Frances was no ordinary business strategist. She was a nurturing and creative mentor, guiding her clients with empathy and vision to succeed in a world driven by profit and competition.

For over two decades, Frances had honed her skills, mastering the art of marketing, storytelling, internal and external communications, team leadership and training, strategic thinking, corporate responsibility, and customer care. She had discovered the secret to success lay not in ruthless competition but in the art of telling gripping stories about heritage and change.

She knew that conscientious founders were sitting goldmines of stories that were crying out to be told and translated into tales of sustainability and change.

She knew that businesses could spend eight times less on one, expert guide — a godmother-type and mentor who was there for the long-haul, than were they to retain four, external agencies to work in silo on the company’s brand, customer retention, HR and corporate responsibility strategies. And that they’d save time and face as well as money.

This approach, she believed, would enable them to punch above the big boys, those giant corporations that seemed too unwieldy to make important changes in the world happen quickly… that were selfish, destructive and cruel… acting for themselves and for short-term gain.

Frances saw these smaller, more aspirational businesses as the heroes, and she wanted to empower them.

With her help, their stories would not only mean they could sell more of their wonderful services and products, but also keep their employees happier, encourage returning customers who were also their cheerleaders, and foster a wonderful local community.

She understood the power of inclusivity and believed that every business had the potential to be a force for good in society but also in celebration of its own employees, customers and ancestors. No one would go forgotten.

Her storytelling magic drew on her experience to inspire businesses to be clear, confident, focused, and brave. Her clients felt excited about the future, leaving behind the past constraints of traditional business development. They put their needs first as well as others and felt so much better about their day-to-day work and existence.

Frances and her clients stand against a myopic pursuit of profit at the expense of humanity. With her guidance, their stories are a powerful foundation for their business strategies. They connect emotionally with their past, their people, their customers and their communities, forming a strong bond, not through profit alone but through shared values and a commitment to a brighter future.

In Frances’s world, the heroes are the businesses who embrace her vision, who see that they can be the change both she and they wanted to see in the world.

Follow her lead… discover a path that was is not only lucrative but fulfilling, where you can be successful and do good, simultaneously.