The 5 Step Framework to Becoming a Key Person of Influence
What is a Key Person of Influence?
Date of publication: 2014. Genre: Marketing, non fiction. Publisher: Rethink Press.
A key person of influence has others create a cake only for them to eat it.
But how do you become one?
According to Daniel Priestley, author of Key Person of Influence, you follow these 5 steps
STEP 1. PITCH
A knack for numbers is not in the same league as a powerful pitch.
It’s no coincidence those who successfully walk out of Dragon’s Den or Alan Sugar’s boardroom on The Apprentice are those who pitch well.
A prime example of this was the 2022 final of The Apprentice.
Rochelle fumbled her way through the facts and figures of her luxury salon, whilst the eventual winner connected with her audience immediately.
Marnie’s heartfelt story explained how her late father introduced her to boxing, and successfully gazumped her rival in the process.
Successful pitchers pitch their ‘why’ more powerfully than their rivals.
