Sasom 2.0: Rationale, Re-Branding, Introduction, and Feature Updates

A brand new website: Taking Sasom to the next level

Kasit Nganthavee
Nov 23, 2019 · 4 min read
Introducing Sasom’s New Logo: The Universal Box

Philosophy

At Sasom we believe in the Eric Ries’ startup philosophy of “Build, Measure, Learn.” This lean startup philosophy encourages us to build a minimum viable product (MVP) as soon as we identify a problem that we are trying to solve. After building the MVP, we then measure how customers respond through validated learning, and then decide whether to pivot or persevere.

Build

It took us until April of 2019 to finally launch the first version of our product: sasom.co.th. While there were many bugs that we had to fixed, and angered some customers along the way, the overall response was positive.

Sasom 1.0 as of November 2019

Measure

After launching the Sasom MVP for a bit more than 6 months, we have grown to better understand the market landscape, our customers (both buyers and sellers), as well as what to consider when improving and localizing our product for Thailand and Southeast Asia. Upon reflection, we realized many factors that were overlooked. One of which was during the months of June and July, when we received more website traffic than we thought, but were unable to build a solid enough infrastructure to capitalize on that spike in active users. It wasn’t until a month later that we actually realized how many active users we had in those months. Our bounce rate was high, but we knew that we were doing something right to be able to attract that many users, we just had to tweak our product to fit our customers’ needs.

We continuously engaged with our customers throughout these 6 months. We observed their behaviors, asked for their opinions, and listened/addressed their concerns. We try to do what we can to improve Sasom 1.0, but there were clear limitations, so we knew that we had to build a new product very soon.

Learn

Which was why we decided to re-brand, and create a completely improved version of our website: Introducing Sasom 2.0. Mainly, our new website aims to add more value, and create a smoother experience for all of our users. A smoother experience in this context means easily able to find products that they are looking for, able to easily bid/ask at a price that they are happy with, as well as able to find more information on the website to aid with whatever they may need in their decision to purchase or to sell. We also introduced many new features to Sasom 2.0.

Here are some observations that we pinpointed with Sasom 1.0:


New Features for Sasom 2.0

@Sasom

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Kasit Nganthavee

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