This article is about Sasom’s core values and motivations behind the online marketplace for authentic sneakers and other luxury collectibles. To get an introduction to Sasom and learn more about how the platform works, check out our article here.
I believe that in order for any businesses to truly succeed, it needs to be able to clearly communicate its’ core values to the users and the market. This is especially true in marketing the product.
“Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”
— Steve Jobs
At the very core of Sasom, we believe in following and achieving more with your passion. Turning your passion or hobbies into something more meaningful, sustainable, and accessible to others.
Meaningful, Sustainable, and Accessible
The famous life coach Tony Robbins identified one of human’s six core needs as “contribution.” This explains why humans are social creatures who thrive on sharing information with their peers. We experience a jolt of fulfillment or happiness when the information that we shared becomes of interest to another individual. To illustrate this, think of a time when you share a funny Instagram post to a friend via direct message. When your friend’s response is positive, you feel a jolt of positivity knowing that you contributed to his/her happiness. When your friend’s response goes something like “oh, I’ve seen this video before” you automatically become chagrin. Even knowing that there are outcomes that will cause negative feelings for us, we still go out of our ways to share a certain Instagram post, or talk about our passion/hobbies to our friends or even strangers because it aligns with one of our human needs, which is to contribute. In fact, communication and contribution is ingrained in human’s DNA, and is one of the main reasons why we thrived as a species (this is especially true and accelerated through the invention and the mass adoption of the internet).
“The Sapiens secret of success is large-scale flexible cooperation. This has made us masters of the world. But at the same time it has made us dependent for our very survival on vast networks of cooperation. This process has accelerated over the millennia, so that today nearly all of the things we need for survival are provided by complete strangers.” — Yuval Noah Harrari, Sapiens
At the very core, people become collectors of some sort because they are truly passionate about, and connected to the items that they are collecting. Naturally, we desire to influence others around us to share or at least understand a similar passion. Sasom as a platform aims to create more meaning to collecting. This could be through features that allow users to build up their interactive online profiles filled with collectibles, write about them, and most importantly able to share their passion in various forms to other users or visitors on Sasom’s platform. Each hobby/collectibles thrive because of the collaborative effort of the passionate community behind them. Being able to engage with like-minded individuals who share similar passion is one of the most fulfilling activities in life.
Nevertheless, it is quite difficult for a newcomer to break into a new community with high barriers of entry. You either need to befriend someone from within the community to educate you about the nuances of the ecosystem, or in many cases, you need a lot of money to build up your collection as some sort of an entrance fee. This is especially true in luxury item communities like watches and handbags. However, behind the materialistic fringe lies culture, art, craftsmanship, and history that is only accessible to those within the community. Sasom aims to change that.
With the era of the internet and social media, we are evolving towards a decentralized society. Any information is now only a google search away, while the social media completely redefined communication and connectivity. We see no reason why the same could not be achieved to help us reveal the nuances of these semi-shut communities, making them more accessible to the mass. Doing so may anger some people within these communities at first, but in the long run I am certain that the majority want to see growth in their respective fields. To achieve this goal, Sasom aims to first become the most convenient and most trustworthy destination for buyers and sellers to make transactions. The platform reveals the transparent market price for each items. Making this information available to the public alone is a major step forward in achieving our vision, as most people outside of the community do not know the actual price for these high-valued collectibles in the secondary market. We also aim to add features to encourage education, and contribution for members in each communities. These features may include, being able to upload photos/videos that link to the the product page of the platform to check prices real time, or write Reddit style discussion forums. As the members of each communities contribute and grow on Sasom’s platform, newcomers who are interested won’t find it as intimidating to join or at least learn about what each communities are actually about, and if they are truly interested, they will engage and learn more by themselves.
Sasom also promotes sustainability by growing the secondary market ecosystem within these communities. By allowing buyers and sellers to easily engage and transact, Sasom naturally attract more buyers and sellers into the ecosystem. Anyone can become a seller on the platform and create an alternative source of income, or even turn to reselling full-time. A unique group of speculative investors may arise, and collectibles will become more than just a hobby. Moreover, making secondhand/pre-owned products readily available, sought after, and socially acceptable will extend the life-cycle of each product. This will have a positive impact on waste reduction, and other environmental issues in consumerism.