Be creative in new services from your existing products
Sometimes you could offer new services for next to nothing to your customers from your existing products
Explaining through stories is a powerful way to convey a message to audiences. This is a short story from the StoryBank publication that you can use next time in your presentation to convey your message.
The Story
Southwest airlines is famous for operating a transparent low cost airline for passengers for decades. It is famous for it’s customer service, and the lack of any hidden fees — customers get free baggage, beverages and snacks, and also no additional fees for changing flights
Customers also don’t have assigned seats, customers sit where they like — hence, this benefits the first customers that board the flight.
A few years back, Southwest decided to offer a premium boarding option for customers that could pay extra to board the plane first for a fee. This cost the airline nothing, customers were very happy with the option and this helped to generate millions in revenue.
They even had other innovation options such as Early Bird Checkin, where for $15 you get automatically checked in 36 hours prior to departure (rather than standard 24 hour).
You don’t have to go to great lengths to create new services from your existing products.
Using the story / Key Messages
You can use the above story in your next presentation with the following key messages:
- Think creatively about how you could add more services to your customers with your existing products
- New services doesn’t need to cost you anything
- Getting a deeper understanding of your customers pain points can help you offer new services
References
