This Local Startup is Making Learning Seriously Fun
Education forms the basic building block for any community and nation. The quality of education is also very important and with the fast-changing times, it is important that the students be equipped with tools that help them successfully adapt and progress as needed.
SABAQ is an award-winning EdTech company on a mission to do just that and while they are at it to also make learning seriously fun. They turn rigorous, curriculum-aligned primary-grade lessons into a fun and engaging digital world that ignites kids’ passion for learning. Technology when used properly has the power to unlock the inner genius inside every child.
The organization was founded in 2015 by Hassan Bin Rizwan and Adnan Asdar.
Talking to Mashable Pakistan they shared that with the advent of technology around the world, traditional approaches to teaching and learning are quickly being replaced by novel technological solutions. However, Pakistani classrooms continue to follow the old format of rote learning that not only fail to engage the students but also kills their creative skills, depriving them of the balanced skill set needed for the future. This lag made the co-founders realized that there was a need for an innovative technological solution that can fill this educational gap.
SABAQ joins hands with PTCL to make education more accessible. Our amazing educational series ‘Alif Say Yay’ will now available on PTCL Smart TV and Smart TV App.
Read the article here: https://t.co/4qoIJOIQc5- SABAQ (@SABAQPakistan) July 17, 2019
Muse is SABAQ’s flagship product, which is a K-5 digital learning solution that makes lessons engaging and increases student performance. Muse’s extensive content library of 1500+ animated videos, characters, and interactive stories that are contextually relevant serve to transform the nature of learning to make it fun and exciting. At present, Muse is being used by 120,000 students in over 1,000 schools across Pakistan.
In January this year, the team launched a direct user application on the Android Play Store that will allow children to access the content from anywhere through tablets and phones. Some 350 The Citizens Foundation schools, 389 Punjab Education Foundation schools and 30 plus private schools are currently incorporating their content.
They have also entered into partnerships with LUMS and IoBM, for further research and development and content production. Their hard work has started to get recognized not just nationally but internationally as well. Some of these highlights include, SABAQ becoming the first Pakistani organization to win the GESS Award for the best educational app in February. Muse winning the Silver Prize in the best educational app category at the Reimagine Education Awards in London, also known as the Oscars of Education and SABAQ being selected as one of the top six Global EdTech Startups at the 2019 Global Education and Skills Forum in Dubai. They also represented Pakistan at the Education Above All Village at the WISE Summit 2019 in Doha, and the OIC’S Young Business Hub in Bahrain.
SABAQ believe in constant research and innovation and are in a constant state of learning to meet the ever-evolving needs of education. Their future plans include reaching one million users by 2023 and they are also aiming to create content for pre-schoolers as well, while scaling up partnerships with more schools, governments and telecoms. One of their most interesting idea in the pipeline is exploring possibilities to introduce content related to vocational skills for students who have dropped out of school in the middle grades, empowering them to earn their livelihoods.
Originally published at https://pk.mashable.com on March 15, 2020.
