Here’s How To Tell Your Global Stories and Still Minimize Your Carbon Footprint

Storyhunter
Video Strategist
Published in
2 min readOct 28, 2021

If you’re a brand or media company, now is the time to tune into the global climate conversation and produce strong content that moves the conversation forward. But it’s not only about telling these stories but also following a sustainable content production model that reduces your environmental impact. Here’s where Storyhunter can help: We slash the carbon footprint from long distance travel by allowing companies to use our platform to discover and hire local freelancers. We’ve rounded up a few companies using Storyhunter to hire and support local video professionals and, in turn, helping protect our planet.

Airbnb

As Airbnb continues to expand into new markets and into new product lines like Airbnb experiences, video has become a powerful medium to tell their story. With access to Storyhunter’s talented network of professionals, their San Francisco HQ based media production teams have been able to quickly find, hire, and pay crews from Latin America, Europe to Asia. For this project introducing animals to Airbnb Experiences, they hired Storyhunter freelancer and filmmaker Alexandra Zerpa to help locally with production in Barcelona.

60 Second Docs

60 Second Docs produces original short documentary films featuring “the world’s most interesting characters.” They wanted to share the story of artist Liina Klaus who was disturbed by the amount of plastic floating in the ocean in Bali, Indonesia. So, she started collecting plastic and transforming it into works of art. 60 Second Docs hired Storyhunter freelancer Ana Gonzalaz, then based in Bali, to film a high-quality narrative piece. The 60 Second Docs team remotely produced the shoot from their offices in Los Angeles.

MyHeritage

MyHeritage needed a cost-effective and sustainable way to create high-quality, engaging customer testimonial videos that authentically personify their brand. They used Storyhunter’s documentary filmmaker marketplace and freelancer management tools to find, recruit, and hire production professionals on the ground all over the world from the United States, New Zealand to South Korea. They hired Sweden-based filmmaker Bjorn Nilsson to share this story about half-siblings reunited after almost 80 years.

TBD Media

TBD Media is a London-based production company “aimed at helping business leaders understand the innovations and new thinking that are emerging from the business world.” They use Storyhunter to hire local freelancers to film in various locations. TBD Media hired freelancer Maarten van Rouveroy in Amsterdam to help shoot the above story about innovative solutions that can lead to a more sustainable world.

Ready to support local and reduce your environmental impact? Get started on Storyhunter today.

By Shivan Sarna, Head of Stories

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