Audi to turn its AR app into a personal showroom

Audi are bringing the car showroom to people’s phones with its new augmented reality app.

The app, which was introduced in key markets excluding the U.S. at the start of February, lets users view one of four Audi Quattro models on their device, in miniature form or actual size, making the cars appear in their own living room or anywhere else. The same AR feature lets people create a personalised test track so they can test drive the Quattro cars from the app.

Eventually, Audi wants to give people the ability to design and book test-drives through the app. For now it’s more about driving awareness than providing a service, so it won’t be measured by how many downloads it gets. A TV campaign in Norway that’s tied to the app is designed to look like the car is bursting out of the TV and onto the person’s device. Plans are underway to take the TV ad to other markets.

Story-Living is a publication of Intermarketing Agency.