Experiencing Amazon Go: Check-out-free shopping is now a reality

E-commerce giant Amazon have opened its new physical, grocery store concept that improves customer convenience — by getting rid of checkouts.

Called Amazon Go, the grocery convenience store in Seattle, Washington, the home of its headquarters, eliminates checkout lines and allows customers to simply shop via a new mobile app without having to wait in line and pay.

Using a combination of cameras, sensors, computer vision, artificial intelligence and deep learning, shoppers at Amazon Go scan their smartphones upon entering the store. The technology detects when products are taken off shelves (or returned) and keeps track of what is in virtual carts through the smartphones. When a shopper is done, they leave the store, and their Amazon account is charged.

Amazon are referring to this as a ‘just walk out’ shopping experience and calls the technology behind it “the most advanced shopping technology”. Pioneering online retail, the experience totally revolutionises how people shop and challenges the future of brick-and-mortar retail.

Story-Living is a publication of Intermarketing Agency.