Getting an audience to care about something that doesn’t directly impact them is a huge challenge. Especially in the third sector. Around three years ago our team was asked to produce a video to help tell the story of how being dyslexic feels. We decided to tell the story through the eyes of a fictional female child. Essentially the story structure is driven along a classic narrative arc placing the child as the hero, and teacher as anti-hero. Narrative transportation is driven through a careful selection dramatic imagery, graphic, music, and the child’s voiceover. Resolution comes through the call to action at the end….were we successful?