PIERRE ALEXANDRE DE LOOZ
“Strata-gies” is, in one sense, a how-to. A purposeful device for making moves. A tricky invention that can upend things.
Strata-gies pulls a known word apart just enough for us to see how it is put together. This is how etymology works. It pries open the surface of everyday life and divines meaning in parts and pieces. How did we get “here” it asks? What is “here” made of and what can “here” mean?
Look at the hyphen, a foreign object that paradoxically was already there, tucked away. It’s in the open now, making space, holding things apart or together. Archeologists call this rupture, say when you dig a hole, pull an object to the surface, yank it from a historical cocoon, from strata. What is past is no longer clear, and neither is what is present. The foreign object that surfaces, plays, tickles, tangles our easy sense of progress. Our bearings are made to flicker through the opening. The best design research is this, archeology in reverse.
Strata-gies is how to make the unseen visible, how to frame the present as a question of the future. Recognize the horizon in the hyphen, and you’ll see the magic.
— PIERRE ALEXANDRE DE LOOZ, Lead Thesis Advisor