How to Create Content That Engages: Start With Your Customer’s Journey

Content that engages is the hardest job these days, but when you plan your content with your customer journey in mind it pays off more often than not.

Patrick McFadden
Jul 16, 2017 · 4 min read

Awareness Content — Generates awareness with your target market

Educate Content — Demonstrates expertise, value proposition, knowledge, resources, and experience

Sample Content — Represents a sample of the end result

Purchase Content — Orientates a new customer

Refer Content — Arms happy prospects and customers with referral ammo

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Strategic Content Marketing

Content marketing strategy magazine for businesses

Patrick McFadden

Written by

Install Marketing as a Process! Founder & Marketing Consultant @indispmarketing. Speaker for Small Business Events. Die hard value builder and podcast guest.

Strategic Content Marketing

Content marketing strategy magazine for businesses