Image Source: Pexels via Pixabay + BeFunky’s “Cartoonizer DLX” filter.

33 Social Media Scheduling Tools Compared

Looking to save time with a social media scheduler, but struggling to choose among all the options available? This comparison should help!


If you’re a blogger or social media manager, you probably can see the parallel between looking for the right social media scheduling tool and shopping for a pair of shoes. There are plenty of options available in many sizes and for various purposes. And it’s hard to tell whether any is a good fit until you give them a try.

It takes more than a few steps to get a feel for a social media management solution. You have to onboard all your networks, post new content, wait for followers’ reactions, and gather data for a couple of weeks before running most analytics features. It takes time to familiarize yourself with the interface and all the available settings and functionality.

Selecting a social media scheduling tool is an important decision which requires careful consideration because switching later can be a major undertaking.

For those of you who do use some kind of scheduler, what may have been the best option for you two years ago, may not meet your needs today. Some vendors are constantly innovating and improving. Others, while once fast-moving and aggressive, have fallen into stagnation and barely maintain the viability of their service. Perhaps you are wanting to re-evaluate your options.

The good news is that you don’t need to start from square one. I conducted extensive research comparing the players in the market and decided to make the results of my analysis available in this post. Here are some of the criteria that I used and might be useful for you to know as you go through the list:

  • The social media platforms they cover today or which they are working on providing coverage for shortly.
  • Whether they offer a Google Chrome Extension, iOS app, or Android app.
  • Whether standard functionalities are included.
  • The costs –especially how those add up when posting more or adding accounts.
  • The type of content posted (i.e. text, images or videos).
  • Any particular positioning or differentiated feature(s).

Research Background

Source Data

Click this icon to open the Google Sheet with the source data for this report.

Google Sheet: For those of you who want it, click the Google Sheets icon to get the data this report was based on. You can insert comments directly to the sheet if there’s anything you’d like me to fix. You can also download a copy to keep for yourself.

  • Cut-Off Date: These services are changing daily, so I had to cut things off at some point. Therefore, please regard this report as reflecting the state of things as of January 13, 2017. Also, I will not be adding further updates unless they were true as of January 13.
  • Accuracy: I did my best to contact the makers of all the listed tools and invited them to let me know if I had missed anything. Most did, and so I believe the findings are quite accurate.
  • Apples-to-Oranges: The deeper you dive into this comparison, the more you’ll realize that a true apples-to-apples comparison isn’t possible. Therefore, this report, unfortunately, misses some crucial features that are differentiators for some of the vendors.

Inclusion Criteria

The social media scheduling tools I included in this comparison met the following criteria:

Excluded Networks

I did not consider coverage of the following platforms:

  • Social networks which primarily serve a non-English-speaking audience. If one of the tools supports them, I might mention them in passing, but they weren’t part of the evaluation or selection criteria. This survey is aimed at marketers seeking to reach an English-speaking audience.
  • Messenger apps which cannot be posted to automatically such as Facebook Messenger, Snapchat, or WhatsApp.

Excluded Services

Tested Services

  • I didn’t run any hands-on tests for the purposes of this comparison.
  • Among the services compared, the only one I currently use is SmarterQueue. I also happen to use Grum for scheduling posts to Instagram, but services like it were excluded from the comparison for reasons explained above.
  • I have used Buffer and Hootsuite, but enough time has passed that they have likely innovated since I last used them.
  • My commentary on the other vendors is based on what is available on each vendor’s website and the feedback they gave me (if any) on my research.
  • No vendors have compensated me to be featured in this article.

The List Itself

Sorry, just a few more housekeeping items before we dive into the list…

  • Medium Accounts: Where available, I have linked the title of each vendor to their Medium account, in which case, it will appear in green font.
  • Affiliate Links: Where available, I have used affiliate links. I have marked these clearly in each case as “(affiliate link).” I promise they have not affected my analysis or recommendations. I have shifted between social media scheduler tools several times, and do not favor or recommend any particular one since they are all different and each user’s needs are too.
  • Posting to Instagram: Instagram’s Platform Policy prohibits posting photos or videos via third-party platforms. Unless mentioned otherwise, those services which mention support for Instagram are sending a reminder with the pre-composed update to the user’s mobile device for posting manually.
  • Profiles, Pages, Groups, Collections: Platforms such as Facebook, Google+, and LinkedIn have different places where a scheduling tool may post. “Profiles” are meant for individuals. “Pages” are meant for companies, brands, and influencers. “Groups” (called “Communities” in Google+) are meant for discussion of a particular topic or to serve a particular group. Google+ “Collections” are meant for grouping posts by topic.

Ok, without further ado, here they are…

Overview of the Main Social Media Scheduling Services (A-Z)

AgoraPulse

A premium tool that combines social media scheduling across multiple channels with CRM, monitoring, analytics, dynamic reports, and advanced functionalities. The interface looks similar to an email inbox. That’s a pricey option with cool features such as running contests, quizzes, and promotions.

  • Platform Coverage: Facebook (profiles and pages), Google+ (profiles and pages), Instagram, LinkedIn (profiles), Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, CRM, monitoring, analytics, posting video, re-queue Tweets, and calculating optimal schedule.
  • Pricing: $49-$299/mo.
  • Use this if: You need social media scheduling capabilities merged with a CRM, social media monitoring, and analytics.
  • Website: AgoraPulse.com

Autogrammer

The company positions itself with the slogan ‘An Easier way to Manage All your Social Media in One Place’ — but is currently limited to three platforms.

  • Platform Coverage: Facebook (profiles and pages), Instagram, and Twitter.
  • Key Features: Team functionality, bulk image upload, image editing, repeating/recycling posts and posting schedule categories.
  • Pricing: $19-$179/mo.
  • Use this if: You require bulk image upload and only need to schedule posts to Facebook, Instagram, and Twitter.
  • Website: Autogrammer.com

BlogsterApp

The tool has few functionalities and is cheaper than most alternatives –though the entry plan only includes Twitter and Facebook with a limit on the number of daily posts. The application can automatically share posts from Blogger, WordPress.org, and WordPress.com.

  • Platform Coverage: Facebook, LinkedIn, Pinterest, Twitter, and Chrome Extension.
  • Key Features: Content discovery and analytics.
  • Pricing: $4-$53/mo.
  • Use this if: You are a solopreneur/blogger with a single blog who need a cost-efficient option to automatically post on Twitter and Facebook from Blogger, and WordPress.org, WordPress.com.
  • Website: BlogsterApp.com

Buffer

Buffer is the incumbent and heavyweight player of SMM. The platform supports most social networks with an intuitive UI for both web and mobile, includes many features, and gives access to other applications such as BulkPublish, Hiplay, and Upflow. The tool gets expensive above ten profiles.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (profiles and pages), Instagram, LinkedIn (profiles, pages, and groups), Pinterest, Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality (only for Business Plans), analytics (yes, though more for Business Plans), posting video and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $10-$399/mo.
  • Use this if: You require a platform you/your team can grow with as your needs become more sophisticated.
  • Website: Buffer.com

Commun.it

This tool is mostly targeted to heavy Twitter users looking for an efficient way to schedule posts, manage followers/people followed, and uncover social insights through a dashboard. Other social media are supported, but the platform remains focused on tweeting.

  • Platform Coverage: Facebook (profiles and pages), Instagram (coming), Pinterest (coming), and Twitter.
  • Key Features: Team functionality, content discovery, analytics, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $19.99-$117.99/mo.
  • Use this if: The predominant social media you want to post to is Twitter.
  • Website: Commun.it

dlvr.it

The priority of dlvr.it is to take automation to the next level. The app can automatically create posts with hashtags and branded short links and populates a queue of fresh content shareable on most social networks. Pricing depends on the number of accounts.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (pages), Instagram, LinkedIn (profiles and pages), Pinterest, Tumblr, Twitter, and Chrome Extension.
  • Key Features: Team functionality, content discovery, analytics, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $9.99-$149.99/mo.
  • Use this if: You want to automate the creation of simple content alongside scheduling posts.
  • Website: Dlvr.it

DrumUp

The value-added of this tool is to curate, review, and post industry-specific content from third parties. It supports different platforms and offers cool functionalities though most of them are only available on the most expensive plans. Agencies can request a custom offer for high usage.

  • Platform Coverage: Facebook (profiles and pages), LinkedIn (profiles and pages), Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, content discovery, content library, sourcing GIFs from GIPHY, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories, posting to groups of accounts, editing/deleting easily across streams/accounts,and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $15-$159/mo.
  • Use this if: You want to speed up content curation and easily post articles and blogs on your social media accounts.
  • Website: DrumUp.io

EveryPost

EveryPost markets itself as an “all-in-one publishing solution” with the ability to curate and share multimedia content on most social media platforms with customized posts. The interface is also clean and user-friendly with good value-for-money compared to some alternatives.

  • Platform Coverage: Facebook (profiles and pages), Google+ (profiles and pages) Instagram, LinkedIn (profiles and pages), Pinterest, Tumblr, Twitter, iOS App, and Android App.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $9.99-$99.99/mo.
  • Use this if: You are looking for a well-rounded app to post text and visual content on various social media.
  • Website: EveryPost.me

Followed

The app offers (almost) the same features across plans except for the calls-to-action. What varies as you pay more is how many social accounts you can add and the number of article recommendations you can get. The starting price is high compared to alternatives, and there is no free forever plan.

  • Platform Coverage: Facebook (profiles, pages, and groups), Instagram (coming), LinkedIn (profiles and pages), Pinterest, and Twitter.
  • Key Features: Team functionality, content discovery, analytics, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $99-$250/mo.
  • Website: FollowedApp.com

Friends+Me

Similarly to other apps, Friends+Me help marketers to schedule content at the desired time across channels. However, the tool differentiates itself by enabling users to post on the different Google+ pages including at the community level.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (profiles, pages, collections, and communities), Instagram (coming), LinkedIn (profiles and pages), Pinterest, Tumblr, Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans of $3/mo./profile
  • Use this if: You want a cost-effective solution to program content publishing in particular on Google+.
  • Website: FriendsPlus.me

Gain App

GAIN help agencies to design customized approval process both internally and with clients before posting content on social networks. Users save time since review notifications to the relevant decision makers are automated.

  • Platform Coverage: Facebook (profiles and pages), Instagram, Twitter, iOS App (only IG), and Android App (only IG).
  • Key Features: Team functionality, content discovery, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $20/user/mo.
  • Use this if: Multiple internal and external decision makers must be involved in the approval process before publishing posts.
  • Website: GainApp.com

Hootsuite

Considered by many as the leader in the market, Hootsuite offers a one-stop tool –using Tailwind to integrate with Pinterest– for social media managers. Profiles are split into multiple streams and allow users to interact with their audience directly from the SaaS platform.

  • Platform Coverage: Facebook (profiles, pages, groups), Google+ (profiles and pages), Instagram, LinkedIn (profiles, pages, and groups), Pinterest, Twitter, Youtube, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $10-$99.99/mo.
  • Use this if: You want a thorough solution with good value for money and facilitating communication with followers.
  • Website: Hootsuite.com (affiliate link)

Jollor

Jollor might not be well-known but is a powerful app that includes community management features to interact with social media users, an approval flow system, influencer identification capabilities, and performance monitoring. You might like the ‘pay for what you use’ pricing mentality though it can quickly sum up.

  • Platform Coverage: Facebook (profiles and pages), Instagram, LinkedIn (pages), Twitter, YouTube, and Chrome Extension. Mobile app expected to be launched in Q2 2017.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule. They also connect Vkontakte (VK) and Odnoklassniki (OK) — the two leading social networks in Russia. Their analytics beta (on request) is part of the $5/mo. plan and allows unlimited download of charts/reports. Their unified inbox allows customers to see and filter new comments, @mentions, messages, wall posts etc. from all networks. Useful for community management.
  • Pricing: $5/mo./profile on each app
  • Use this if: You want a flexible tool that allows you to manage projects in a custom way.
  • Website: Jollor.com

Knackmap

Aimed at small businesses, Knackmap launched in May 2016. The founding story is a familiar one — none of the available solutions fulfilled their needs, so they built their own solution and released it as a product. Recognizing the recent declines in organic reach, Knackmap will soon offer a dashboard to create and manage Facebook ads.

  • Platform Coverage: Facebook (profiles and pages), Instagram, LinkedIn (profiles and pages), Twitter.
  • Key Features: team collaboration functionality, tools for planning/publishing/scheduling posts, recycling/repeating posts, agency-labelled portal, live and draft social media calendars, Facebook ad management, monitoring, content discovery, and analytics.
  • Pricing: Paid plans within a range of $15-$100/mo.
  • Use this if: You want to simplify and streamline internal social media content workflows, manage Facebook ads, and report to clients via your own self-branded portal.
  • Website: Knackmap.com

Kontentino

A relatively new entrant, Kontentino already has over 1,000 users. It is an intuitive social media planner where you can collaborate with your colleagues and clients on multiple social media. Its “Post Inspirations” allow you to store important dates, ideas, or inspiration for new content. Its post previews allow colleagues and clients to see posts exactly as if they were posted on Facebook, Twitter, or Instagram.

  • Platform Coverage: Facebook (pages), Instagram, LinkedIn (profiles and pages), Twitter, and iOS App.
  • Key Features: Calendar, collaboration functionality for clients and internal team, image templates, boost budget planning, posting video, and bulk image upload.
  • Pricing: Free forever option, paid plans within a range of $7.50-$106/mo.
  • Use this if: You want to simplify content creation workflow, streamline internal collaboration, and help your clients give relevant feedback.
  • Website: Kontentino.com

Kuku

The Kuku team built what they claim to be ‘the world’s most user-friendly SMM platform’. It is true that the UI is very intuitive and straightforward to use for scheduling posts and reviewing social media metrics. The app also allows content managers to like and share posts on behalf of various connected accounts.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (profiles and pages), Instagram, LinkedIn (profiles and pages), Pinterest, Tumblr, Twitter, Chrome Extension, and Android App (coming).
  • Key Features: Team functionality, content discovery (coming), analytics, posting video (coming), bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule (coming).
  • Pricing: Free forever option, paid plans within a range of $9.99-$49/mo.
  • Use this if: You want a simple solution to get started quickly with SMM on the main social networks.
  • Website: Kuku.io

Mass Planner

The interface might not be the most intuitive to use, but Mass Planner is a comprehensive tool with some perks. Contrarily to many competitors, the application makes scheduled content look more natural since it does not promote itself while posting. Pricing is also very reasonable.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (profiles, pages, and communities), Instagram, LinkedIn (profiles, pages, and groups), Pinterest, Tumblr, Twitter, and Chrome Extension.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $9.95-$19.95/mo.
  • Use this if: You want a solution that does an efficient job on various channels without advertising itself when posting.
  • Website: MassPlanner.com

MavSocial

MavSocial includes the standard tools for SMM and might be the right choice for marketers with multilingual followers — including Chinese, Russian, and Arabic. It also supports some of the main Chinese social networks and gives access to free stock images.

  • Platform Coverage: Facebook (profiles, pages, and groups), Instagram, LinkedIn (profiles and pages), Tumblr, Twitter, and Youtube.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $59/user/mo.-POA
  • Use this if: You have a multilingual audience and need a convenient way to combine posts with stock images.
  • Website: MavSocial.com

Meet Edgar

The tool allows you to identify and re-post the old content that your followers probably missed by building an automated queue. That’s a good option to save time and make the most out of your existing posts. However, this tool might be expensive compared to alternatives with more features.

  • Platform Coverage: Facebook (profiles, pages, and groups), LinkedIn (profiles and pages), Twitter, and Chrome Extension.
  • Key Features: Content discovery (coming), analytics (coming), repeating/recycling posts, posting schedule categories and calculating optimal schedule (coming).
  • Pricing: $79-$129/mo.
  • Use this if: You have a lot of old but relevant content ready to be posted again.
  • Website: MeetEdgar.com

Postcron

A simple SaaS that does the job and is available in multiple languages. The company is known for its ‘Bulk Uploader’ function but what separates this tool from the rest is a watermark feature that allows users to add a logo on each published photo.

  • Platform Coverage: Facebook (profiles, pages, groups, and events), Google+ (pages), Instagram, LinkedIn (profiles, pages), Pinterest, Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $8.33-$83.33/mo.
  • Use this if: You need to add your company or brand logo on pictures in an efficient way when scheduling content.
  • Website: Postcron.com

PromoRepublic

PromoRepublic only supports a few platforms at the moment and is quite limited in terms of features. This SaaS still offer some useful templates and can help with idea generation based on current trends and various categories.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (coming), Instagram, LinkedIn (profiles and pages), Pinterest (coming), Twitter, iOS App (coming), and Android App (coming). Also integrates with Buffer, HubSpot, and Hootsuite.
  • Key Features: Team functionality, content discovery, post template library, analytics, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $12-$110/mo.
  • Use this if: You want to save time with pre-existing templates for building your content.
  • Website: PromoRepublic.com

Recur Post

The best reason to use Recur Post is its convenient calendar feature for recycling and repeating posts. The app also allows users to track social media performance up to the minute and conduct A/B testing.

  • Platform Coverage: Facebook (profiles, pages, and groups), LinkedIn (profiles and pages), Pinterest (coming), Twitter, and Chrome Extension.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $25-$50/mo.
  • Use this if: You are blogger willing to save time with simple features, especially if you can make the best of the free plan.
  • Website: RecurPost.com

Repost by Elokenz

This tool will not win the battle based on the number of platforms it supports or its breadth of features and functionalities. However, Repost is not expensive and uses an AI agent that can advise when to repost content to maximize impact.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (coming), LinkedIn (profiles and pages), and Twitter.
  • Key Features: Content discovery, analytics, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $10-$26/mo.
  • Use this if: You are (or your agency is) looking for a cheap alternative for posting on Facebook, LinkedIn, and Twitter.
  • Website: Repost.Elokenz.com

Sendible

Sendible aims to compete with the big players in the arena to manage all SMM components in one place. But the entry plan is expensive, making the app clearly targeted to users with heavy requirements and agencies –including integration with Blogspot, WordPress, Google Drive, and Dropbox.

  • Platform Coverage: Facebook (profiles and pages), Instagram, LinkedIn (profiles and pages), Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $59-$499/mo.
  • Use this if: You have enough volume on the supported platforms to justify the premium pricing.
  • Website: Sendible.com

SmarterQueue

SmarterQueue is a new entrant in the market with a launching date in early 2017. The pricing has not been released publicly, making it hard to compare value for money with other SaaS application. Their official website says it can save five hours a week and increase engagement by up to three times.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (coming), Instagram, LinkedIn (profiles and pages), Pinterest (coming), Twitter, Browser bookmarklet, Chrome Extension (coming), iOS App (only IG initially), and Android App (coming).
  • Key Features: Team functionality (coming), content discovery, analytics, posting video (coming), bulk image upload (coming), repeating/recycling posts, posting schedule categories, and calculating optimal schedule.
  • Pricing: to be announced
  • Use this if: You want more than just basic scheduling capabilities and are seeking to recycle evergreen content.
  • Website: SmarterQueue.com (affiliate link)

Social Champ

Social Champ is also a new tool for SMM, and has already been recommended by various influencers for being convenient to use and boosting productivity. One of its differentiating features is the ability to add 25-RSS feeds. Another plus is the low cost of the basic plan.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (profiles and pages), Instagram (coming), LinkedIn (profiles and pages), Pinterest, Twitter, Chrome Extension, iOS App, and Android App (coming).
  • Key Features: Team functionality (coming), content discovery, analytics, posting video, bulk image upload, repeating/recycling posts and posting schedule categories. When posts are repeated, the previous occurrence of a post can be set for automatic deletion or hiding to avoid the account looking spammy. It also suggests Facebook Pages and Twitter Handles if you begin typing a word with ‘@’ and can tag Facebook Pages when posting to Facebook.
  • Pricing: Free forever option, paid plans within a range of $10-$100/mo.
  • Use this if: You want an app with all the usual SMM features and capable of adding RSS feeds. They are innovating rapidly and are one player to watch.
  • Website: SocialChamp.io

SocialOomph

This SaaS application supports several networks but is best for Twitter account management — e.g. keyword tracking, auto-follow and sending automated messages to new followers, etc.

  • Platform Coverage: Facebook (profiles, pages, and groups), LinkedIn (profiles and pages), Pinterest, Tumblr, Twitter, and Android App.
  • Key Features: Team functionality, content discovery, bulk image upload, repeating/recycling posts and posting schedule categories.
  • Pricing: Free forever option, paid plans within a range of $6.97-$17.97/mo.
  • Use this if: You want a low-maintenance solution to manage Twitter accounts alongside other social media.
  • Website: SocialOomph.com

SocialPilot

Another well-rounded tool with the essential functionalities and covering all platforms. A single account allows users to link 200 profiles and share 500 posts daily. The interface is user-friendly, and analytics is coming out in early 2017.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (profiles and pages), Instagram, LinkedIn (profiles, pages, and groups), Pinterest, Tumblr, Twitter, Chrome Extension, iOS App, and Android App. Also has extensive support for VK and Xing.
  • Key Features: Team functionality, content discovery, posting video (coming), bulk image upload, and repeating/recycling posts (coming).
  • Pricing: Free forever option, paid plans within a range of $ $4.99-$14.99/mo.
  • Use this if: You want a tool that does a lot for a competitive price.
  • Website: SocialPilot.co

Sociota

Sociota covers all the essential aspects of SMM including keyword and competitor monitoring, analytics, and follower engagement. The downside is that most features are not accessible unless users sign up for the paid plans. Also, not all social media channels are supported.

  • Platform Coverage: Facebook (profiles, pages, and groups), Google+ (profiles and pages), LinkedIn (profiles, pages, and groups), and Twitter.
  • Key Features: Team functionality, content discovery, analytics, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $5-$45/mo.
  • Use this if: You find it advantageous to sign up for the paid plans.
  • Website: Sociota.net

Sprout Social

There is no doubt that Sprout Social is a serious contender. It provides a lot of features like keyword suggestion and rich analytics, to justify its premium pricing. This tool only makes sense for agencies and enterprise users who can make a good use of those advanced functionalities.

  • Platform Coverage: Facebook (profiles and pages), Google+ (pages), Instagram, LinkedIn (profiles and pages), Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, analytics, posting video, bulk image upload, repeating/recycling posts, content discovery (direct RSS integration and Smart Search functionality), posting schedule categories, and calculating optimal schedule.
  • Pricing: $59/mo./user-$1500/mo./10 users.
  • Use this if: You are an agency or a company in need of a premium tool with advanced features.
  • Website: SproutSocial.com (affiliate link)

Statusbrew

Alongside including most of the traditional SMM features, this tool is positioned as ‘Statusbrew, everywhere’ since the app is available on tablets and smartphones –Android and iOS alike. The company uses a unit billing system based on how many social profiles you need.

  • Platform Coverage: Facebook (profiles and pages), Google+ (pages), Instagram, LinkedIn (profiles and pages), Twitter, Chrome Extension, iOS App, and Android App.
  • Key Features: Team functionality, analytics, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $10-$25/mo.
  • Use this if: You want to do SMM on the go and pay for what you use only.
  • Website: StatusBrew.com

Tiempy

Tiempy has a direct positioning approach –all in one place, schedule, be efficient. It also offers an approval system and unlimited content posting for free. However, it gets expensive to take advantage of all the features.

  • Platform Coverage: Facebook (profiles), LinkedIn (profiles and pages), Twitter, and Chrome Extension.
  • Key Features: Team functionality, content discovery, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: Free forever option, paid plans within a range of $5-$50/mo (team users).
  • Use this if: You are looking to post unlimited content for free and potentially upgrade to access all features once you are familiar with the platform.
  • Website: Tiempy.com

Viraltag

Viraltag positions itself as “The # 1 Social Media Marketing Tool for Sharing Visuals.” It makes it convenient to schedule both images and text on most social networks. Another good point is that most features are available with the cheapest paid plan.

  • Platform Coverage: Facebook (profiles and pages), Instagram, LinkedIn (profiles and pages), Pinterest, Tumblr, Twitter, Chrome Extension, iOS App (only IG.), and Android App (only IG.).
  • Key Features: Team functionality, content discovery, analytics, posting video, bulk image upload, repeating/recycling posts, posting schedule categories and calculating optimal schedule.
  • Pricing: $29–249+/mo.
  • Use this if: You want a tool which allows you to customize your message and image dimensions easily for each scheduled post.
  • Website: Viraltag.com

Zaapt

This SaaS is still under development –only supporting Facebook and Twitter at the moment. It includes unlimited posts and social profiles, and a post-approval workflow. Some users will consider this option expensive for a beta with few available features.

  • Platform Coverage: Facebook (profiles and pages), Google+ (coming), Instagram (coming), LinkedIn (coming), Pinterest (coming), Tumblr (coming), Twitter, Chrome Extension (coming), iOS App (coming), and Android App (coming).
  • Key Features: Team functionality, content discovery (coming), analytics (coming), posting video, bulk image upload (coming), repeating/recycling posts, posting schedule categories and calculating optimal schedule (coming).
  • Pricing: $30/mo./user
  • Use this if: You only require Facebook and Twitter and can save enough time to justify the pricing.
  • Website: Zaapt.com

Which Social Media Scheduling Services for Whom

At this stage, you might have spotted more than five suitable candidates and you be struggling to narrow down your selection. That’s the thing in today’s fragmented social media scheduling market — there is a lot of redundancy, and most tools are basically doing the same job.

Solopreneurs

Try not to overthink this choice if you are a solopreneur and likely to remain so. Most entry plans offer the same functionalities. And you can probably make your decision based on costs and whether the social media channels you require are part of the package. It may even be enough for you to sign up for a service with a free forever plan and get just what you want without spending a dime.

Small Teams

There are still good reasons to pick some applications over others when your requirements become more sophisticated. For a team of five or less, pay close attention to how pricing varies depending on usage (i.e. number of posts, channels, etc.) and how many people must access the tool. Otherwise, you may quickly go over pre-defined limited and have no choice but to upgrade to more expensive plans or switch service.

Medium Sized Teams

Teams of over ten people and agencies should approach this decision strategically and carefully weigh the pros and cons of available alternatives. That’s particularly important for those heavy users since they will find it the hardest to switch to another solution provider further down the road. For instance, they might incur employee training expenses, the tool might be integrated across departments or with suppliers and clients, etc.

Larger Teams

Larger teams must not only compare pricing — especially the premium plans– but also identify the applications with advanced features that would fit well within the organization. For example, some platforms include sophisticated approval structure systems that allow marketers to mirror internal and external decision-making processes before posting. Others enable to monitor competitors’ keyword and their social media performance.

A Word of Caution about Using Social Media Scheduling SaaS

Regardless of your team size and requirements, it is important to consider the broader context of social media and how to use scheduling SaaS. Yes, those tools allow bloggers and social media managers to do more –posting messages faster, reaching a larger audience, making it easier to recycle content, etc. They offer tremendous value for both busy individuals and resource-strained organizations to execute marketing campaigns.

But that shouldn’t be an excuse to do too much and fall into the trap of prioritizing quantity over quality. Reposting poorly-performing content ten times is not going to help engaging an audience better. It is actually more likely to create the opposite effect and make followers run away.

The usefulness of social media to reach out to consumers is already questionable in the long term — and so is the utility of scheduling SaaS. Most networks are losing popularity as users move from broadcast-style platforms like Facebook or Twitter and to spend time on messaging apps to be more in control of who sees their posts while keeping advertisers out.

Having said that, relevant content is still the king. There is a great opportunity for individuals and organizations willing to act as a leader — driving 7.8X higher year-over-year traffic growth compared to followers — and combine high-quality posts with an efficient social media schedule.


What is your experience with social media scheduling? Which tools would you recommend? Do you have useful tips to engage followers better with valuable content? Don’t hesitate to share your thoughts by posting a response below.