Let’s face it: the coronavirus crisis is creating a challenge for many businesses. Companies naturally look to find areas where they can cut costs, one of which often turns out to be marketing. While this may seem to be a natural choice, the truth is that online marketing has never…

Using a bot in marketing, including a Facebook Messenger chatbot, is a strong trend nowadays and one that’s going to continue. Bots can automate many processes and, as a result, increase a brand’s revenue. In fact, 57% of businesses agree that chatbots deliver large ROIs with minimal effort. Most users…

Social media remains a powerful channel for brands to connect with their audiences in 2020. But while it’s effective, it’s getting harder and harder to do so. Social audiences have grown increasingly cynical. Over-marketing, the proliferation of paid ads, and saturation of social have led to a social user base…

During tough times of crisis, many industries struggle not only with making profits but also with communication. Sectors like hospitality, travel, airlines or any brick-and-mortar enterprises need to face changes to their business and strategy. Small companies also need to make ends meet during such turbulent times. For many, the…

Instagram is a growing social platform that features a dazzling array of great visuals. It’s perfect for connecting with customers on a personal level, with a range of creative features to engage your audience. But one oft-overlooked but important aspect of the platform is your Instagram captions. They add value…

Here’s to the New Year! When to make changes, if not… now? Of course, we are not saying that you can’t change habits, rules and expectations overnight, but it is actually the New Year when people decide to modify “something”. And by “something”, in this case, we mean social media…