Dan SalvaTips for long-term brand successThe most powerful way to strengthen your brand’s staying power is to stay committed to your ‘why’.·3 min read·6 days ago----
Dan SalvaThis is how to embrace brand purposeThis exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.·3 min read·Apr 19, 2024----
Dan SalvaWhy you need a compelling brandIf you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.·3 min read·Apr 11, 2024----
Dan SalvaPassion is your brand’s x-factorThe best thing about passion is that any brand can tap into it. It’s not exclusive to mega-brands or sports brands or any other.·3 min read·Mar 22, 2024----
Dan SalvaYour brand’s benefits are not benefitsIt’s not enough to expose people to your message. You have to give them a meaningful reason to care if you want to engage them.·3 min read·Mar 8, 2024----
Dan SalvaHow brand purpose drives successIf you’re looking for the path to success for your organization, it runs right through your brand purpose.·3 min read·Feb 22, 2024----
Dan SalvaPurpose vs. mission: understanding the difference for your brandPurpose and mission are two distinct but interconnected concepts that together define a brand’s identity and direction.·3 min read·Feb 16, 2024----
Dan SalvaSometimes it’s not a branding problemMaybe it’s time to get with your sales colleagues and create something you’ll both feel good about.·3 min read·Feb 10, 2024----
Dan SalvaThe counterintuitive magic every brand should embraceWe have to change our inclination from enumerating the rational things and thinking it’s enough to rely on the lightweight brand benefits.·3 min read·Feb 2, 2024----
Dan SalvaAre you ignoring the critical value of your brand equity?It can be easy to forget the power that brand equity has in gaining, retaining, and nurturing customers.·3 min read·Jan 26, 2024----