PinnedRon SelaUnlock Engagement: Social Media Approach for Forward-Thinking MarketersAs a forward-thinking marketing leader, you’re constantly seeking innovative ways to boost engagement and drive demand for your products…Jun 22Jun 22
Dan SalvaFocusing on the problem — not your product: A quick rebranding playbook.Using this playbook as a guide, you can create a powerful and effective problem-centric rebranding strategy.Sep 27Sep 27
Dan SalvaDishabituation can help you reinvigorate your brandBy understanding the power of dishabituation, brands can disrupt the familiarity of approaches that have fallen victim to habituation.Sep 17Sep 17
Dan SalvaBy focusing on the problem and not the product, you can significantly enhance your brand’s…By focusing on the problem and not the product, you can significantly enhance your brand’s relevance, differentiation, and appeal.Sep 11Sep 11
Dan SalvaThe key challenges and opportunities for brands todayBranding is not just about creating a logo or tagline. It’s about building meaningful connections and delivering value that resonates.Sep 5Sep 5
Dan SalvaCreativity is your brand’s superpowerCreativity isn’t about your brand being flashy. It’s about building outrageously genuine connections with those you hope to serve.Aug 28Aug 28
Dan SalvaMoving from rebranding your offering to rebranding the problem it solves creates a stronger brand.Rebranding is more than just a new logo or a fresh color palette. It’s a strategic decision that can yield transformative results. Results…Aug 23Aug 23
Dan SalvaPeople care about your brand. They care about their problem.It’s not about what you’re selling. It’s about the difference your brand makes in people’s lives.Aug 15Aug 15
Dan SalvaDon’t rebrand your product. Rebrand the problem you solve.Become a trusted partner in solving their problems rather than simply a provider of products or services.Aug 9Aug 9
Dan SalvaHumor me: How laughter can build brand connectionHumor can help create a unique brand identity, build stronger relationships with your audience, and ultimately drive business growth.Aug 1Aug 1