PinnedRon SelaUnlock Engagement: Social Media Approach for Forward-Thinking MarketersAs a forward-thinking marketing leader, you’re constantly seeking innovative ways to boost engagement and drive demand for your products…Jun 22Jun 22
Dan SalvaHow brands use emotion to build powerful connections with prospectsWe need to understand those we hope to serve. Understand their emotions. And then find unique ways to connect with them.1d ago1d ago
Dan SalvaThe crucial role of brand authenticityAuthenticity helps ensure your brand resonates with those you hope to serve, helping you build genuine connections and invaluable loyalty.Jul 5Jul 5
Dan SalvaUsing visuals to heighten emotion in your brand storytellingThe right visuals can make your message come alive and forge a deeper connection with your audience. Picture that for your brand.Jun 27Jun 27
Dan SalvaContent is king, emotion is queen: creating content that makes people feelDethrone the dull and crown the compelling. Craft content that makes your audience laugh, cry, feel empowered, or inspired to take action.Jun 21Jun 21
Dan SalvaChoosing the right emotional appeals for your brandBy leveraging the power of emotions, you can build a brand that connects with your audience on a deeper level.Jun 131Jun 131
Dan SalvaFrom purpose to passion: building a brand narrative that resonatesPeople don’t just buy products. They buy into the stories behind them. Make yours a story worth telling.Jun 8Jun 8
Dan SalvaBeyond demographics: psychographics and the power of emotional segmentationDemographics provide a starting point, but psychographics unlock the true power of understanding your prospects.May 31May 31
Dan SalvaKnow their feels: How to discover the emotions that drive behaviorBy taking the time to understand those you hope to serve on a deeper emotional level, you can create brand content that truly resonates.May 23May 23
Dan SalvaThe power of brand storytelling: how to craft a narrative that stands outBy embracing storytelling, you can craft a unique brand narrative that resonates deeply with those you hope to serve.May 17May 17