Dan SalvaChoosing the right emotional appeals for your brandBy leveraging the power of emotions, you can build a brand that connects with your audience on a deeper level.Jun 131Jun 131
Dan SalvaFrom purpose to passion: building a brand narrative that resonatesPeople don’t just buy products. They buy into the stories behind them. Make yours a story worth telling.Jun 8Jun 8
Dan SalvaBeyond demographics: psychographics and the power of emotional segmentationDemographics provide a starting point, but psychographics unlock the true power of understanding your prospects.May 31May 31
Dan SalvaKnow their feels: How to discover the emotions that drive behaviorBy taking the time to understand those you hope to serve on a deeper emotional level, you can create brand content that truly resonates.May 23May 23
Dan SalvaThe power of brand storytelling: how to craft a narrative that stands outBy embracing storytelling, you can craft a unique brand narrative that resonates deeply with those you hope to serve.May 17May 17
Dan SalvaBeyond the logo: building a distinctive brand identityYour brand is more than a logo. It’s a story waiting to be told. Make it one that your audience will remember.May 10May 10
Dan SalvaDifferentiation vs. distinctiveness: the key to brand recognitionBy combining a strong differentiation strategy with distinctive visuals and story, you can ensure your brand stands tall.May 2May 2
Dan SalvaTips for long-term brand successThe most powerful way to strengthen your brand’s staying power is to stay committed to your ‘why’.Apr 25Apr 25
Dan SalvaThis is how to embrace brand purposeThis exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.Apr 19Apr 19
Dan SalvaWhy you need a compelling brandIf you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.Apr 11Apr 11