Dan SalvaChoosing the right emotional appeals for your brandBy leveraging the power of emotions, you can build a brand that connects with your audience on a deeper level.·3 min read·Jun 13, 2024--1--1
Dan SalvaFrom purpose to passion: building a brand narrative that resonatesPeople don’t just buy products. They buy into the stories behind them. Make yours a story worth telling.·4 min read·Jun 8, 2024----
Dan SalvaBeyond demographics: psychographics and the power of emotional segmentationDemographics provide a starting point, but psychographics unlock the true power of understanding your prospects.·3 min read·May 31, 2024----
Dan SalvaKnow their feels: How to discover the emotions that drive behaviorBy taking the time to understand those you hope to serve on a deeper emotional level, you can create brand content that truly resonates.·3 min read·May 23, 2024----
Dan SalvaThe power of brand storytelling: how to craft a narrative that stands outBy embracing storytelling, you can craft a unique brand narrative that resonates deeply with those you hope to serve.·4 min read·May 17, 2024----
Dan SalvaBeyond the logo: building a distinctive brand identityYour brand is more than a logo. It’s a story waiting to be told. Make it one that your audience will remember.·4 min read·May 10, 2024----
Dan SalvaDifferentiation vs. distinctiveness: the key to brand recognitionBy combining a strong differentiation strategy with distinctive visuals and story, you can ensure your brand stands tall.·2 min read·May 2, 2024----
Dan SalvaTips for long-term brand successThe most powerful way to strengthen your brand’s staying power is to stay committed to your ‘why’.·3 min read·Apr 25, 2024----
Dan SalvaThis is how to embrace brand purposeThis exercise can help you critically examine your purpose, clarifying and transforming it into something exceptional.·3 min read·Apr 19, 2024----
Dan SalvaWhy you need a compelling brandIf you’re constantly building new features but not building your brand, you’re fighting a losing battle against your competitors.·3 min read·Apr 11, 2024----