Strategic Minds

Strategic Minds

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Lara Redmer

Jasmine Dadlani (McKinney) on Food Trends — Our Plates as a Mirror of the World Around Us

What we can learn from looking at the food sector and the trends the pandemic has revealed.

14 min readDec 21, 2020

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Jasmine Dadlani (McKinney) on Food Trends — Our Plates as a Mirror of the World Around Us

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Lara Redmer

John Shaw (Superunion) — Creative Stimuli in Advertising vs. Design

Creative optimism, left-field client briefs, and the differences between advertising and brand agencies.

15 min readDec 29, 2020

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John Shaw (Superunion) — Creative Stimuli in Advertising vs. Design

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Lara Redmer

Strategic Minds: Anita Schillhorn van Veen (Frame Strategy)— The Power of Storytelling and…

The responsibility of advertising, working in the nonprofit sector, and the changing perception of digital marketing.

10 min readApr 30, 2020

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Strategic Minds: Anita Schillhorn van Veen (Frame Strategy)— The Power of Storytelling and…

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Lara Redmer

Strategic Minds: Rachel Newell (Rapt Studio) — From Workplace Design to Strategy Consulting

The importance of workplace design, an Agile approach to strategy and how Rapt Studio expanded from architecture into strategy.

15 min readFeb 26, 2020

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Strategic Minds: Rachel Newell (Rapt Studio) — From Workplace Design to Strategy Consulting

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Lara Redmer

Strategic Minds: Whitney Paul — Consulting Startups and the Future of the Strategy Industry

A conversation about the changing nature of the strategy industry and working with startups in Silicon Valley.

8 min readJan 30, 2020

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Strategic Minds: Whitney Paul — Consulting Startups and the Future of the Strategy Industry

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Lara Redmer

Strategic Minds: Nick Cristea (AllofUs) — Strategy Across Design, Advertising, and Consulting

A talk about the emergence of design strategy, the changing role of advertising, and working with strategists from different disciplines.

18 min readJan 13, 2020

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Strategic Minds: Nick Cristea (AllofUs) — Strategy Across Design, Advertising, and Consulting

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Lara Redmer

Strategic Minds: Kelly Rupp (Ammunition) — From Brand Strategy to Industrial Design

What is the role of a strategist in a product design studio and how does that differ from working in an advertising agency?

16 min readNov 29, 2019

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Lara Redmer

Strategic Minds: Oonie Chase (IDEO) — Are Strategy and Design Even That Different?

A conversation about strategy and design, some of the challenges organizations face today, and how IDEO differs from Wieden+Kennedy.

9 min readNov 19, 2019

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Strategic Minds: Oonie Chase (IDEO) — Are Strategy and Design Even That Different?

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What does strategy even mean and where does exciting strategy work happen? An interview series with strategists across multiple disciplines. Enjoy reading.
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Lara Redmer
Strategist | wherestrategyhappens.com
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