Matthew McConaughey — Crafting a Personal Story to Sell Your Product
Published in
2 min readAug 4, 2020
Matthew McConaughey fires off a stream of wisdom about how advertisers and marketers can tell the story behind a product, how they should tailor their story to each audience, and the importance of connection. McConaughey reveals why “to get to the head you have to go through the heart” and gives his three tips for creators and marketers.
Discussion guide/questions
Matthew McConaughey’s “Crafting a Personal Story to Sell Your Product”
- Which of McConaughey’s suggestions about selling is most important? Why?
- What does McConaughey mean by “… only when the subjective “I” meets the royal “we” can you start using the second person “you” and telling people what to do, which is what you want to do when you are selling.”
- What are the implications for selling a product of McConaughey’s three random tips?
- How would you express the gist of McConaughey’s most important advice on selling in a single concise sentence?
