Mastering Your Pre-Interview Homework: A Guide to Researching Companies Like a Pro
So you secured the interview, YAY! Now what?
Don’t panic; proper preparation beats poor performance(some sayings really do stick with you). Preparing for a job interview can be a daunting task, especially if you are not sure what to expect. One of the most important things you can do to prepare for an interview is to research the company you are applying to. In this blog post, we will provide you with some tips on how to research a company before an interview, so you can be fully prepared and confident on the day of your interview.
Visit the company’s website
The first step in researching a company is to visit their website. This will give you a good idea of what the company does, their values, and their products or services. Make sure to read the “About Us” section and any other relevant pages that may provide you with more information about the company’s history and culture.
Read the company’s social media profiles
Most companies today have a presence on social media, such as LinkedIn, Facebook, Instagram, and Twitter. By reading through the company’s social media profiles, you can gain insights into their current projects, company news, and employee culture. You can also see how the company interacts with its customers and clients, which can help you understand their priorities and values.
Look up recent news articles
Search for news articles about the company to learn about their recent accomplishments, partnerships, and other noteworthy achievements. You can also use this research to identify any potential challenges the company may be facing, such as recent layoffs or a decline in revenue.
Check out employee reviews
Sites like Glassdoor and Indeed offer employee reviews of companies, which can provide you with valuable insights into the company’s culture, management style, and work-life balance. While these reviews should be taken with a grain of salt, they can give you an idea of what it’s like to work for the company.
Network with current or former employees
If you know someone who currently works or has worked for the company, consider reaching out to them for an informational interview. This can give you a unique perspective on the company and may even provide you with insider information that you wouldn’t be able to find through online research.
By following these tips, you can research a company thoroughly and be better prepared for your interview. Remember to take notes and keep track of your research, so you can reference it during your interview and show the interviewer that you have a genuine interest in the company. Good luck!
