Three Keys for Building a Successful Crisis Response Plan

The likelihood that your business will be hit by a highly threatening, unexpected event has never been higher. It might be an operational disruption, a cyber-breach, a terrorist attack, a major accident, a natural disaster, a crime, a pandemic, a food safety scare, a major labor dispute, a financial meltdown, a product failure, a sexual harassment case, or your company’s ethical scandals coming to light.

The most critical factor in surviving and regaining your reputation is to develop the capability to handle a crisis long before you need it. You can’t put this kind of crisis preparation capability into place overnight — you need to develop it as a way of life. For more insights on preparing for a crisis, read “Being Ready for a Crisis.”

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