How Brand Equity Increases a Product’s Value

Why are we willing to pay more for certain brands?

Coca Cola is one of the words most valuable brands
Most people don’t think twice before purchasing Coca Cola.

Brands such as Google, Apple, Nike and McDonalds outsell their competitors consistently on a global level.

The only thing that sets them apart from their competitors is the loyalty from their customers.




Everything related to marketing strategy, business and branding. We aim to educate | entertain | ask questions | celebrate achievements. We don’t skimp on the details — evidence-based articles worth reading.

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Daniel Hopper

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