How to Create a Value Proposition

It defines how your brand is different and why customers should care.

What is a value proposition?

As a business, we need to capture potential customers' attention as quickly as possible by illustrating how we provide a unique solution to their needs and why we are a better choice than competitors.



Everything related to marketing strategy, business and branding. We aim to educate | entertain | ask questions | celebrate achievements. We don’t skimp on the details — evidence-based articles worth reading.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Daniel Hopper

I share my passion for Marketing, Health & Fitness. Social: *Appreciate a coffee if you enjoy my writing!