How to Use Direct Marketing to Reach Customers
Mass marketing is often inefficient and expensive. Advertising directly to customers makes a lot of sense.
Wouldn't it be great to cut out the middleman and advertise to customers direct?
The good news is, you can!
Direct marketing uses advertising tactics such as email marketing, mail drops and paid ads online to reach customers with targeted marketing messages.
This article explores direct marketing, explaining how it works and the different marketing tactics businesses can use to reach customers.
What is direct marketing?
There are two main advertising variants to a marketing strategy — mass marketing and direct marketing.
Mass marketing uses mass media such as television, radio, and newspapers to broadcast messages to random publics.
Direct Marketing is advertising that seeks to achieve a specific action from a selected target audience of the most likely buyers.
“Retailers use direct marketing as one marketing communication tool in their overall communication portfolio to reach existing…
