The Benefits of Using Sponsorship as a Marketing Strategy

That sports team you follow? They probably would not exist without sponsors.

Published in

Strategy, Marketing and Branding

10 min readJan 27, 2021

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what is sponsorship? Toyota centre — Photo by Alexander Londoño on Unsplash

Do you have a favourite sports team? The chances are that sponsors help them operate by providing funding or support in other ways.

The biggest sports teams in the world have sponsorship splashed across their…

Daniel Hopper

Written by Daniel Hopper

Editor for

Strategy, Marketing and Branding

I share my passion for Marketing, Health & Fitness. Social: linktr.ee/BYB_Marketing *Appreciate a coffee if you enjoy my writing! https://ko-fi.com/danielhopper

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